Name: Score:
80 Multiple choice questions
Definition 1 of 80
There is nothing Biased about this process, based off of previous years data, the company sets
the expectation of an unreasonable price so the consumer is willing to pay more
Overconfidence
Anchoring and Adjustment
Availability of Information
Escalating Commitment
Term 2 of 80
which of the following is the most important this a product can have for it to survive
good brand management
a good brand extension strategy
good promotion
a good name
Term 3 of 80
What is the first step in the new product development process for a single product
Idea Screening
Business Analysis
Introduction
Idea Generation
,Term 4 of 80
Most powerful marketing source of information is...
occupation
involvement
introduction
trial
Term 5 of 80
according to class discussion, one example of firms trying to take advantage of the availability
bias is what?
conflicting interests
provide point of purchase information
the frequency of fast food ads
target "green" segments
Term 6 of 80
the perishability of services requires that which of the following is needed
corporate brand licensing
inventory control
a recovery strategy and flexible pricing
brand extensions
, Term 7 of 80
according to the authors of the sustainability and consumption article, what type of advertising
was described as "dreamlike?
image-based advertising
product planting
shock ads
the frequency of fast food ads
Term 8 of 80
which marketing mix component is most often used to stimulate "need recognition"
advertising
introduction
promotion
marketing
Term 9 of 80
in what type of culture would one find ads featuring groups of people
individualist cultures
high context cultures
collectivist cultures
low context cultures
80 Multiple choice questions
Definition 1 of 80
There is nothing Biased about this process, based off of previous years data, the company sets
the expectation of an unreasonable price so the consumer is willing to pay more
Overconfidence
Anchoring and Adjustment
Availability of Information
Escalating Commitment
Term 2 of 80
which of the following is the most important this a product can have for it to survive
good brand management
a good brand extension strategy
good promotion
a good name
Term 3 of 80
What is the first step in the new product development process for a single product
Idea Screening
Business Analysis
Introduction
Idea Generation
,Term 4 of 80
Most powerful marketing source of information is...
occupation
involvement
introduction
trial
Term 5 of 80
according to class discussion, one example of firms trying to take advantage of the availability
bias is what?
conflicting interests
provide point of purchase information
the frequency of fast food ads
target "green" segments
Term 6 of 80
the perishability of services requires that which of the following is needed
corporate brand licensing
inventory control
a recovery strategy and flexible pricing
brand extensions
, Term 7 of 80
according to the authors of the sustainability and consumption article, what type of advertising
was described as "dreamlike?
image-based advertising
product planting
shock ads
the frequency of fast food ads
Term 8 of 80
which marketing mix component is most often used to stimulate "need recognition"
advertising
introduction
promotion
marketing
Term 9 of 80
in what type of culture would one find ads featuring groups of people
individualist cultures
high context cultures
collectivist cultures
low context cultures
