Name: Score:
144 Multiple choice questions
Definition 1 of 144
1. Inherit complexity of the problem
2. Conflicting interests
3. Post-Modernization emerging factors
Sustainable Development
How Firms Develop New Products
Customer Perceptions of a firm's CSR
Sustainable Development Challenges
Definition 2 of 144
-each country in which you do business is unique
-multinational company
-localized or adaptation view
Concept Testing
Maslow's Hierarchy of Needs
Polycentric
PLC: Decline
,Definition 3 of 144
Premarket tests: a paid 3rd party does testing on your product
Test marketing: you tests the market
Concept Testing
Market Testing
Product Development
Brainstorming
Definition 4 of 144
a country's endowment with resources;
-basic factors may be created or inherited without much difficulty
-specialized factors are more advanced and provide a more sustainable source
5 categories:
-human
-physical
-knowledge
-capital
-infrastructure
the greater availability of these, the greater the nation's advantage
Foreign Direct Investment
5. Post-purchase Evaluation
Porter's: Factor Conditions
Personal Factors of Consumer Buying Process
,Definition 5 of 144
-Power: individual's desire to control environment (cars, guns, ac/heating)
-Affiliation: need for friendship, acceptance, and belonging (mizzou gear, country clubs, student
orgs.)
-Achievement: need for personal accomplishment (college degree, engagement ring)
Ethnocentric
Line Extension
A Trio of Needs
Joint Ventures
Definition 6 of 144
cultures of different nations can be compared in these dimensions:
1. Power Distance
2. Individualism
3. Individualist Cultures
4. Collective Cultures
5. Masculinity
6. Uncertainty Avoidance
while differences in national cultures is important, they ignore differences in subculture,
demograohics, buying oreferences, etc.
Hofstede's Cultural Typology
Hofstede's: Collectivist Cultures
Expanded Services Mix
Porter's: Factor Conditions
, Definition 7 of 144
all of society's members are integrated into cohesive in-groups (Japanese and other Asian
cultures)
Hofstede's: Collectivist Cultures
Coordination of Marketing Activities
Hofstede's: Power Distance
Product Positioning Maps
Definition 8 of 144
focusing resources and competencies on global market opportunities and threats in a
comprehensive manner
Brand Extension
Global Marketing
Multi Branding
Product Development
Definition 9 of 144
use of successful brand name to launch new or modified products in a new category
+instant recognition
+faster acceptance
+saves high advertising costs
-may harm consumer attitudes toward the other products carrying the same brand name
-may not be appropriate to a particular new product
Ex: Law and Order >>> Law and Order SVU
Concept Testing
Servicescapes
Brand Extension
Brand Equity
144 Multiple choice questions
Definition 1 of 144
1. Inherit complexity of the problem
2. Conflicting interests
3. Post-Modernization emerging factors
Sustainable Development
How Firms Develop New Products
Customer Perceptions of a firm's CSR
Sustainable Development Challenges
Definition 2 of 144
-each country in which you do business is unique
-multinational company
-localized or adaptation view
Concept Testing
Maslow's Hierarchy of Needs
Polycentric
PLC: Decline
,Definition 3 of 144
Premarket tests: a paid 3rd party does testing on your product
Test marketing: you tests the market
Concept Testing
Market Testing
Product Development
Brainstorming
Definition 4 of 144
a country's endowment with resources;
-basic factors may be created or inherited without much difficulty
-specialized factors are more advanced and provide a more sustainable source
5 categories:
-human
-physical
-knowledge
-capital
-infrastructure
the greater availability of these, the greater the nation's advantage
Foreign Direct Investment
5. Post-purchase Evaluation
Porter's: Factor Conditions
Personal Factors of Consumer Buying Process
,Definition 5 of 144
-Power: individual's desire to control environment (cars, guns, ac/heating)
-Affiliation: need for friendship, acceptance, and belonging (mizzou gear, country clubs, student
orgs.)
-Achievement: need for personal accomplishment (college degree, engagement ring)
Ethnocentric
Line Extension
A Trio of Needs
Joint Ventures
Definition 6 of 144
cultures of different nations can be compared in these dimensions:
1. Power Distance
2. Individualism
3. Individualist Cultures
4. Collective Cultures
5. Masculinity
6. Uncertainty Avoidance
while differences in national cultures is important, they ignore differences in subculture,
demograohics, buying oreferences, etc.
Hofstede's Cultural Typology
Hofstede's: Collectivist Cultures
Expanded Services Mix
Porter's: Factor Conditions
, Definition 7 of 144
all of society's members are integrated into cohesive in-groups (Japanese and other Asian
cultures)
Hofstede's: Collectivist Cultures
Coordination of Marketing Activities
Hofstede's: Power Distance
Product Positioning Maps
Definition 8 of 144
focusing resources and competencies on global market opportunities and threats in a
comprehensive manner
Brand Extension
Global Marketing
Multi Branding
Product Development
Definition 9 of 144
use of successful brand name to launch new or modified products in a new category
+instant recognition
+faster acceptance
+saves high advertising costs
-may harm consumer attitudes toward the other products carrying the same brand name
-may not be appropriate to a particular new product
Ex: Law and Order >>> Law and Order SVU
Concept Testing
Servicescapes
Brand Extension
Brand Equity
