Media Studies 10 Exam with Questions and Answers

Media Studies 10 Exam with Questions and Answers Seven Principles of Media Literacy ANSWER 1. All media are texts that can be read. 2. All media are representations that help construct our realities. This is how we understand the world and gain PERSPECTIVES. 3. Media are influenced by industrial pressures. They must generate revenue and attract advertisers. Facebook generates data for advertisers to utilize. 4. Media are influenced by political pressures. Gov't can restrict content and ownership- Gov't had to approve Comcast buying NBC. FCC. 5. Media are impacted by format. All media have their own characteristics and conventions- films use montages to show passage of time. Must fill time and space. 6. Audiences are active participants. We filter meaning through our unique experiences- producers show The Bachelor as a road to true love, but many audiences disagree. 7. People believe media tell us who we are as a society and influence who we are as a culture. So many people share mass media that media has larger cultural importance. Stereotypes, etc. Utopian View and Critique ANSWER View: Medium is good or was bad but is getting better. YOU ARE IN CONTROL. There's something for everyone, you can turn it off, it can effect positive change, publicize corruption/injustice, act as an educational/ informational source. Critique: It is totalizing, employs the myth of progress, ignores commercial interests, ignores production hierarchies, content represents the network more than audience.