Consumer behaviour buying having and being 7th canadian edition by michael r solomon test bank

, CONTENTS



SECTIONh ONEh –h CONSUMERSh INh THEh MARKETPLACE
CHAPTERh 1:h ANh INTRODUCTIONh TOh CONSUMERh BEHAVIOUR

SECTIONh TWOh –h CONSUMERSh ASh INDIVIDUALS
CHAPTERh 2:h PERCEPTION
CHAPTERh 3:h LEARNINGh ANDh
MEMORYh CHAPTERh 4:h MOTIVATIONh
ANDh AFFECThCHAPTERh 5:h THEh SELF
CHAPTERh 6:h PERSONALITY,h LIFESTYLES,h ANDh VALUES

SECTIONh THREEh –h ATTITUDEh CHANGEh ANDh DECISIONh MAKING
CHAPTERh 7:h ATTITUDES
CHAPTERh 8:h ATTITUDEh CHANGEh ANDh INTERACTIVEh COMMUNICATIONSh
CHAPTERh 9:h INDIVIDUALh DECISIONh MAKING
CHAPTERh 10:h BUYINGh ANDh DISPOSING

SECTIONh FOURh –h CONSUMERSh INh THEIRh SOCIALh ANDh CULTURALh SETTINGS
CHAPTERh 11:h GROUPh INFLUENCEh ANDh SOCIALh MEDIA
CHAPTERh 12:h INCOME,h SOCIALh CLASS,h ANDh FAMILYh STRUCTUREh
CHAPTERh 13:h SUBCULTURES
CHAPTERh 14:h CULTURALh INFLUENCESh ONh CONSUMERh BEHAVIOURh
CHAPTERh 15:h THEh CREATIONh ANDh DIFFUSIONh OFh CULTURE

,Consumerh Behaviour,h 7eh (Solomon)
Chapterh 1h Anh Introductionh toh Consumerh Behaviour

1) Inh studyingh consumersh likeh Gail,h ah collegeh student,h marketersh oftenh findh ith usefulh toh learnh
theirhinterestsh inh musich orh clothing,h howh theyh spendh theirh leisureh time,h andh evenh theirh attitudesh
abouth socialh issues,h toh beh ableh toh categorizeh consumersh accordingh toh theirh lifestyles.h Thish sorth
ofh informationh ish called:
A) coreh values.
B) psychographics.
C) configurations.
D) physiognomies.h
Answer:h B
Type:h MC Pageh Ref:h
5hSkill:h Application
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.

2) Theh studyh ofh theh processesh involvedh whenh individualsh orh groupsh select,h purchase,h use,h
orhdisposeh ofh products,h services,h ideas,h orh experiencesh toh satisfyh needsh andh desiresh ish
called:
A) marketh segmentation.
B) relationshiph marketing.
C) marketh research.
D) consumerhbehaviour.
Answer:h D
Type:h MC Pageh Ref:h
3hSkill:h Concept
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.

3) Tina,h ah supervisorh ofh displaysh forh Searsh Canada,h knowsh thath attractiveh displaysh canh
generatehadditionalh salesh ofh particularh items.h Fromh ah marketer'sh perspective,h thish is:
A) ah purchaseh issue.
B) ah postpurchaseh issue.
C) merchandisingh complexity.
D) ah lossh leader.
Answer:h A
Type:h MC Pageh Ref:h
3hSkill:h Application
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.

, 4) Johnh ish theh viceh presidenth ofh marketingh forh ah localh tourh guideh company.h Heh ish concernedh
thathhish customersh areh noth recommendingh hish companyh toh theirh friends.h Forh John,h thish
problemh ish a:
A) purchaseh issue.
B) demographich problem.
C) prepurchaseh issue.
D) postpurchaseh
issue.hAnswer:h D
Type:h MC Pageh Ref:h
3hSkill:h Application
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.

5) Theh expandedh viewh ofh theh exchangeh thath includesh theh issuesh thath influenceh theh
consumerhbefore,h during,h andh afterh ah purchaseh ish called:
A) theh value.
B) theh strategich focus.
C) theh pre-sellh strategy.
D) theh consumptionh
process.hAnswer:h D
Type:h MC Pageh Ref:h
3hSkill:h Concept
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.

6) Consumerh behaviourh ash ah disciplineh dealsh mainlyh withh whath happensh ath theh pointh ofh
purchase.hAnswer:h FALSE
Type:h TF Pageh Ref:h
3hSkill:h Concept
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.

7) Theh expandedh viewh ofh consumerh behaviourh recognizesh thath theh consumptionh processh
includeshissuesh thath influenceh consumersh before,h during,h andh afterh ah purchaseh ish made.
Answer:h TRUE
Type:h TF Pageh Ref:h
3hSkill:h Concept
Objective:h L1-01h Understandh thath consumerh behaviourh ish ah process.