Unit 30: Visual Merchandising in Retail
By Rais Mauthoor
Visual Merchandising in Retail
Introduction
This report will provide a description on how visual merchandising techniques are
applied to goods in different types of retail outlets and it will analyse the visual
merchandising and display techniques used to present goods in retail outlets.
Afterwards, this document will describe how space is used to display goods in three
retail outlets and it will explain how retail outlets use psychology in their visual
merchandising and display techniques to encourage customers to purchase goods.
Lastly, this assignment will compare how three retail businesses use space and
psychology to influence customers to purchase goods and it will evaluate how retail
businesses use psychological visual merchandising and display techniques to influence
customers to purchase goods.
P1 describe how visual merchandising techniques are
applied to goods in different types of retail outlets + M1
analyse the visual merchandising and display techniques
used to present goods in retail outlet
Visual merchandising and displays are tactics and strategies intended for promotional
purposes. They help with the selling of products and services and they are used by
different types of retail outlets. They also attract potential customers and can create a
business image. The difference between visual merchandising and displays are that a
display is only the visual and artistic aspect that presents a product or service. Visual
merchandising involves all of the elements of projecting an image such as positioning,
shelf layouts and themes. Visual merchandising is how a business promotes its
business brand to the public by using various techniques to attract customers. Visual
merchandising can be used to sell products and services, create first impressions,
display products, attract customers and raise awareness.
Morrisons is a supermarket that sells a wide range of goods and household products.
Morrisons’ store layout is carefully mapped out for the customer. This will allow them to
utilise a range of visual merchandising techniques that draw customers through the
store, which increasing the chances of them making a purchase. Visibility is one of the
most crucial visual merchandising aspect of store layout. Morrisons strategically position
expensive or high value products on shelves at eye level so that customers are more
inclined to pick those first. Customers will find many of their desired goods on the eye
level of a Morrisons’ gondola. Moreover, the top level of their gondolas will hold light
products which does not require too much effort to reach and carry.
Morrisons’ stock will always be facing the customer, otherwise customers would not be
able to see the merchandise properly. This would reduce the chances of a purchase.
Vertical and horizontal blocking may be used on a specific type of product, such as
By Rais Mauthoor
Visual Merchandising in Retail
Introduction
This report will provide a description on how visual merchandising techniques are
applied to goods in different types of retail outlets and it will analyse the visual
merchandising and display techniques used to present goods in retail outlets.
Afterwards, this document will describe how space is used to display goods in three
retail outlets and it will explain how retail outlets use psychology in their visual
merchandising and display techniques to encourage customers to purchase goods.
Lastly, this assignment will compare how three retail businesses use space and
psychology to influence customers to purchase goods and it will evaluate how retail
businesses use psychological visual merchandising and display techniques to influence
customers to purchase goods.
P1 describe how visual merchandising techniques are
applied to goods in different types of retail outlets + M1
analyse the visual merchandising and display techniques
used to present goods in retail outlet
Visual merchandising and displays are tactics and strategies intended for promotional
purposes. They help with the selling of products and services and they are used by
different types of retail outlets. They also attract potential customers and can create a
business image. The difference between visual merchandising and displays are that a
display is only the visual and artistic aspect that presents a product or service. Visual
merchandising involves all of the elements of projecting an image such as positioning,
shelf layouts and themes. Visual merchandising is how a business promotes its
business brand to the public by using various techniques to attract customers. Visual
merchandising can be used to sell products and services, create first impressions,
display products, attract customers and raise awareness.
Morrisons is a supermarket that sells a wide range of goods and household products.
Morrisons’ store layout is carefully mapped out for the customer. This will allow them to
utilise a range of visual merchandising techniques that draw customers through the
store, which increasing the chances of them making a purchase. Visibility is one of the
most crucial visual merchandising aspect of store layout. Morrisons strategically position
expensive or high value products on shelves at eye level so that customers are more
inclined to pick those first. Customers will find many of their desired goods on the eye
level of a Morrisons’ gondola. Moreover, the top level of their gondolas will hold light
products which does not require too much effort to reach and carry.
Morrisons’ stock will always be facing the customer, otherwise customers would not be
able to see the merchandise properly. This would reduce the chances of a purchase.
Vertical and horizontal blocking may be used on a specific type of product, such as
