STUDENTS SUCCESS
Revision Examination Tests
“Come all for this Greatness”
... 100% Correct Ans ...
MNB2601 EXAM PACK 2021 -2025 ACTUAL EXAM COMPLETE -
QUESTIONS AND CORRECT DETAILED ANSWERS
Quiz South Africa Airways (SAA) strives for low variability in respect of times of
scheduled departures to various destinations. Lower variability is the positive result
of doing things _________________ .
Ans: right every time
Quiz The inputs-process-output elements of the value chain is also known as the
_____________ .
Ans: transformation model
Quiz Which one of the following represents an input for an airline which makes
transformation possible?
Ans: Pilots and cabin crew
Quiz Which one of the following represents an input for an airline which is
transformed?
Ans: Passengers
Quiz Which one of the following represents an output for an airline?
Ans: Passengers at new destinations
Quiz Which one of the following represents the transformation process of an airline?
Ans: Change of location of passengers
Quiz Airports such as OR Tambo International must be able to deal with a short
waiting tolerance as passengers experience most value-adding activities first-hand.
Passengers should be able to collect baggage from terminals in a reasonable time
period. This refers to the _____________ of output.
,Ans: visibility
Quiz Which one of the following is a characteristic of a service produced by a service
provider such as OR Tambo International?
Ans: Labour intensive
Quiz Identify the correct operational process used by BMW, a motor vehicle
manufacturer.
Ans: Mass process
Quiz The different processes required to manufacture the new Toyota Prius are
arranged in consecutive order and the layout is adapted to the Prius. This is known
as the ____________________ layout.
Ans: product
Quiz Financial bonuses, such as the one offered to Derby employees for teamwork
and productivity, is an example of which kind of compensation?
Ans: Rewards
Quiz The Marketing Director was of the view that Derby should be moving towards a
plan to introduce a system of employee empowerment. This plan is a recognised
employee motivational strategy. Which one of the following options is also an
employee motivational strategy that Derby could use?
Ans: Job design
Quiz To facilitate employee involvement, Derby may make use of _____________
which represent work groups that take over the responsibility from management for
solving quality problems.
Ans: quality circles
Quiz Most modern approaches to work motivation are based on process theories. In
this regard, intention plays a key role in motivated behaviour. Which one of the
following options is the most common form of intention in the work place?
Ans: Goals
Quiz Zanele is the personal assistant of the Director of Ntseli Mining Incorporated.
She has been feeling demotivated as she has recently learned that other staff
members, with smaller workloads than her own, are receiving the same resources
and rewards that are allocated to her. Zanele feels that this allocation is unfair given
her current workload. Which component of organisational justice is described here?
Ans: Distributive justice
,Quiz Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is
feeling demotivated. In order to improve her motivation, he decides to not only
increase her salary to accurately reflect the work she does for him, but also to
provide her with a new title: Executive Administrative Officer. This is an example of
which factor of Herzberg's two-factor theory?
Ans: Hygiene factor
Quiz According to which method are jobs compared according to the demands they
make on the employee?
Ans: Factor-comparison
Quiz A successful Human Resource (HR) manager will attempt to obtain as much
value as possible from development programmes. Which one of the following
statements is correct regarding the value to be gained from development
programmes?
Ans: The HR manager undertakes follow-up studies to determine if the training
programmes have had the desired effect.
Quiz Mareth is the owner of a very artistic clothing line and is passionate about
developing her staff. She has developed an intensive training and development
program for all her employees which consists of away-from-the-job training and
development. If the goal of the method being used is to analyse interpersonal
problems and to develop human relations skills, which method has she chosen?
Ans: Role playing
Quiz Catherine is the human resource manager at Sparta Training Academy. She is
compiling a document which details the knowledge, skills and abilities relevant to
one of the positions opening up in the academy. With which component of human
resource planning is Catherine busy?
Ans: Job specification
Quiz Heineken's new strategy, Brewing a Better Future, primarily focusses on
sustainability by looking to reduce its water usage and CO2 footprint. Which principle
of the marketing concept is addressed by focussing on sustainability and the
environment?
Ans: The principle of social responsibility
Quiz Heineken and SABMiller recently joined forces with three other beer giants to
promote beer's versatility. This is an obvious attempt by the major beer producers in
the world to grow generic beer consumption (primary demand) in the face of new
competitive products. If the satisfaction of consumer needs and demands is ignored
this can have serious financial implications for the enterprise. This is known as which
principle of the marketing concept?
, Ans: The principle of consumer orientation
Quiz The four marketing variables, known as the marketing mix, combine to form the
market offering. Decisions about the use of the four Ps result in the marketing
_____________ which is directed at specific consumers in a specific environment.
Ans: strategy
Quiz Mondi is one of the main researchers at Info Gate, an international marketing
research company. Before commencing with a new research project, Mondi will first
look for historical data, compiled for other studies, to determine if any of the research
objectives at hand can be achieved. Which type of data will Mondi require?
Ans: Secondary data
Quiz At the end of each research project, Mondi must 'tell the story' of the research
project. It is necessary for him to communicate the knowledge and findings of the
research study in an understandable and scientific manner. Which tool will Mondi
use to do this?
Ans: A research report
Quiz After being encouraged by his girlfriend, Archie buys an entire range of new
facial care products targeted at men. However, before he starts to use the products
his girlfriend breaks up with him and Archie throws away the products, unused. This
is an example of an/a ____________ of consumer behaviour.
Ans: overt act
Quiz There are four influences in any organisational buying decision. Which one of
the following is one of these influences?
Ans: The environment
Quiz Hashim is the marketing manager of Pens Galore. Sales have steadily been
declining and Hashim is suspecting that their pens are being marketed to the wrong
consumer market. He has decided to start from scratch by looking at marketing
segmentation. What should Hashim do next if he has already identified the needs of
the consumers in the market?
Ans: Group the identified needs into homogeneous subgroups.
Quiz Hashim must also be aware that, in order for segmentation to be meaningful,
certain criteria must be met. Which one of the following represents a requirement for
meaningful market segmentation?
Ans: The segment must be identifiable and measurable.
Quiz Cosmetic samples that will be distributed to consumers are a form of
___________.
Revision Examination Tests
“Come all for this Greatness”
... 100% Correct Ans ...
MNB2601 EXAM PACK 2021 -2025 ACTUAL EXAM COMPLETE -
QUESTIONS AND CORRECT DETAILED ANSWERS
Quiz South Africa Airways (SAA) strives for low variability in respect of times of
scheduled departures to various destinations. Lower variability is the positive result
of doing things _________________ .
Ans: right every time
Quiz The inputs-process-output elements of the value chain is also known as the
_____________ .
Ans: transformation model
Quiz Which one of the following represents an input for an airline which makes
transformation possible?
Ans: Pilots and cabin crew
Quiz Which one of the following represents an input for an airline which is
transformed?
Ans: Passengers
Quiz Which one of the following represents an output for an airline?
Ans: Passengers at new destinations
Quiz Which one of the following represents the transformation process of an airline?
Ans: Change of location of passengers
Quiz Airports such as OR Tambo International must be able to deal with a short
waiting tolerance as passengers experience most value-adding activities first-hand.
Passengers should be able to collect baggage from terminals in a reasonable time
period. This refers to the _____________ of output.
,Ans: visibility
Quiz Which one of the following is a characteristic of a service produced by a service
provider such as OR Tambo International?
Ans: Labour intensive
Quiz Identify the correct operational process used by BMW, a motor vehicle
manufacturer.
Ans: Mass process
Quiz The different processes required to manufacture the new Toyota Prius are
arranged in consecutive order and the layout is adapted to the Prius. This is known
as the ____________________ layout.
Ans: product
Quiz Financial bonuses, such as the one offered to Derby employees for teamwork
and productivity, is an example of which kind of compensation?
Ans: Rewards
Quiz The Marketing Director was of the view that Derby should be moving towards a
plan to introduce a system of employee empowerment. This plan is a recognised
employee motivational strategy. Which one of the following options is also an
employee motivational strategy that Derby could use?
Ans: Job design
Quiz To facilitate employee involvement, Derby may make use of _____________
which represent work groups that take over the responsibility from management for
solving quality problems.
Ans: quality circles
Quiz Most modern approaches to work motivation are based on process theories. In
this regard, intention plays a key role in motivated behaviour. Which one of the
following options is the most common form of intention in the work place?
Ans: Goals
Quiz Zanele is the personal assistant of the Director of Ntseli Mining Incorporated.
She has been feeling demotivated as she has recently learned that other staff
members, with smaller workloads than her own, are receiving the same resources
and rewards that are allocated to her. Zanele feels that this allocation is unfair given
her current workload. Which component of organisational justice is described here?
Ans: Distributive justice
,Quiz Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is
feeling demotivated. In order to improve her motivation, he decides to not only
increase her salary to accurately reflect the work she does for him, but also to
provide her with a new title: Executive Administrative Officer. This is an example of
which factor of Herzberg's two-factor theory?
Ans: Hygiene factor
Quiz According to which method are jobs compared according to the demands they
make on the employee?
Ans: Factor-comparison
Quiz A successful Human Resource (HR) manager will attempt to obtain as much
value as possible from development programmes. Which one of the following
statements is correct regarding the value to be gained from development
programmes?
Ans: The HR manager undertakes follow-up studies to determine if the training
programmes have had the desired effect.
Quiz Mareth is the owner of a very artistic clothing line and is passionate about
developing her staff. She has developed an intensive training and development
program for all her employees which consists of away-from-the-job training and
development. If the goal of the method being used is to analyse interpersonal
problems and to develop human relations skills, which method has she chosen?
Ans: Role playing
Quiz Catherine is the human resource manager at Sparta Training Academy. She is
compiling a document which details the knowledge, skills and abilities relevant to
one of the positions opening up in the academy. With which component of human
resource planning is Catherine busy?
Ans: Job specification
Quiz Heineken's new strategy, Brewing a Better Future, primarily focusses on
sustainability by looking to reduce its water usage and CO2 footprint. Which principle
of the marketing concept is addressed by focussing on sustainability and the
environment?
Ans: The principle of social responsibility
Quiz Heineken and SABMiller recently joined forces with three other beer giants to
promote beer's versatility. This is an obvious attempt by the major beer producers in
the world to grow generic beer consumption (primary demand) in the face of new
competitive products. If the satisfaction of consumer needs and demands is ignored
this can have serious financial implications for the enterprise. This is known as which
principle of the marketing concept?
, Ans: The principle of consumer orientation
Quiz The four marketing variables, known as the marketing mix, combine to form the
market offering. Decisions about the use of the four Ps result in the marketing
_____________ which is directed at specific consumers in a specific environment.
Ans: strategy
Quiz Mondi is one of the main researchers at Info Gate, an international marketing
research company. Before commencing with a new research project, Mondi will first
look for historical data, compiled for other studies, to determine if any of the research
objectives at hand can be achieved. Which type of data will Mondi require?
Ans: Secondary data
Quiz At the end of each research project, Mondi must 'tell the story' of the research
project. It is necessary for him to communicate the knowledge and findings of the
research study in an understandable and scientific manner. Which tool will Mondi
use to do this?
Ans: A research report
Quiz After being encouraged by his girlfriend, Archie buys an entire range of new
facial care products targeted at men. However, before he starts to use the products
his girlfriend breaks up with him and Archie throws away the products, unused. This
is an example of an/a ____________ of consumer behaviour.
Ans: overt act
Quiz There are four influences in any organisational buying decision. Which one of
the following is one of these influences?
Ans: The environment
Quiz Hashim is the marketing manager of Pens Galore. Sales have steadily been
declining and Hashim is suspecting that their pens are being marketed to the wrong
consumer market. He has decided to start from scratch by looking at marketing
segmentation. What should Hashim do next if he has already identified the needs of
the consumers in the market?
Ans: Group the identified needs into homogeneous subgroups.
Quiz Hashim must also be aware that, in order for segmentation to be meaningful,
certain criteria must be met. Which one of the following represents a requirement for
meaningful market segmentation?
Ans: The segment must be identifiable and measurable.
Quiz Cosmetic samples that will be distributed to consumers are a form of
___________.
