1️⃣
Characteristics of a business -
Lesson 1
The Zoom Case
Founded in 2011, exploded with COVID-19, in 2019 was valued $9.2 billion and its
now worth more then $100 billion. It has a free basic account offer. The model used
is the one of the freemium account (a little risky but in some cases, like Zoom, worth
it). The CEO and founder is Eric Yuan.
A business is some sort of activity that produce product that satisfy people’s needs in
order to make money. In every business there is a management team that makes
decision associated with organizing the business ( acquiring, allocating and integrating
people and resources). Basically the management team simplify economic activities,
which are all the action involved in the production and distribution.
The aim of every economic activity is to satisfy needs, otherwise, if the business doesn’t
satisfy any needs it won’t be successful.
The task of the firm is to Identify society needs knowing that:
Needs emerge from the lack of something
People need goods to reach their goals and satisfy their values
There are different types of needs:
Characteristics of a business - Lesson 1 1
, Self actualization: all needs that concern morality, creativity, experience, inner
potential…
Self-esteem: all needs that concern gaining confidence, achievements, respect of
others
Love and belonging: all needs that concern friendships, family, intimacy, sense of
connection
Safety and security: all needs that concern health, employment, property, family and
social ability
Physiological needs: breathing, food, water, shelter, clothing, sleep.
Luiss as a firm
GOODS & ECONOMIC
PEOPLE NEEDS MANAGEMENT
SERVICES ACTIVITY
Who are the Is there someone
What goods and
people Is there an making decisions
What are their services is Luiss
whose needs economic on how to
needs? offering to satisfy
Luiss is exchange? conduct the main
those needs?
trying to satisfy? activities?
students • Safety What you need to Luiss offers what • Which professor
reach those you need by: to hire?
Find employment goals: • Offering
• Belonging classes • Which company
Make friends • Lectures • Offering to invite?
Characteristics of a business - Lesson 1 2
Characteristics of a business -
Lesson 1
The Zoom Case
Founded in 2011, exploded with COVID-19, in 2019 was valued $9.2 billion and its
now worth more then $100 billion. It has a free basic account offer. The model used
is the one of the freemium account (a little risky but in some cases, like Zoom, worth
it). The CEO and founder is Eric Yuan.
A business is some sort of activity that produce product that satisfy people’s needs in
order to make money. In every business there is a management team that makes
decision associated with organizing the business ( acquiring, allocating and integrating
people and resources). Basically the management team simplify economic activities,
which are all the action involved in the production and distribution.
The aim of every economic activity is to satisfy needs, otherwise, if the business doesn’t
satisfy any needs it won’t be successful.
The task of the firm is to Identify society needs knowing that:
Needs emerge from the lack of something
People need goods to reach their goals and satisfy their values
There are different types of needs:
Characteristics of a business - Lesson 1 1
, Self actualization: all needs that concern morality, creativity, experience, inner
potential…
Self-esteem: all needs that concern gaining confidence, achievements, respect of
others
Love and belonging: all needs that concern friendships, family, intimacy, sense of
connection
Safety and security: all needs that concern health, employment, property, family and
social ability
Physiological needs: breathing, food, water, shelter, clothing, sleep.
Luiss as a firm
GOODS & ECONOMIC
PEOPLE NEEDS MANAGEMENT
SERVICES ACTIVITY
Who are the Is there someone
What goods and
people Is there an making decisions
What are their services is Luiss
whose needs economic on how to
needs? offering to satisfy
Luiss is exchange? conduct the main
those needs?
trying to satisfy? activities?
students • Safety What you need to Luiss offers what • Which professor
reach those you need by: to hire?
Find employment goals: • Offering
• Belonging classes • Which company
Make friends • Lectures • Offering to invite?
Characteristics of a business - Lesson 1 2
