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IB Business HL 7 IA

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Use only this Business Management HL IA example and get a 7!

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Senior / 12th Grade
Vak
IB Business IA

Voorbeeld van de inhoud

Business and Management

Internal Assessment

Higher Level




Research question: Will the green strategies implemented by

Formula 1 allow them to meet their net zero carbon emissions

goal?



Key concept: Sustainability



Word Count: 1800



1

,Table of Contents:




Table of Contents:................................................................................................................ 2

Introduction.......................................................................................................................... 3

Analysis and Discussion.......................................................................................................4

Elkington’s Triple Bottom Line......................................................................................5

STEEPLE Analysis........................................................................................................ 8

Conclusion..........................................................................................................................10

Works Cited........................................................................................................................ 10

Source Documents..............................................................................................................11

Other Works....................................................................................................................... 12

Supporting Document 1..................................................................................................... 14

Supporting Document 2..................................................................................................... 17

Supporting Document 3..................................................................................................... 24

Supporting Document 4..................................................................................................... 27

Supporting Document 5..................................................................................................... 30




2

,Introduction

Formula One is currently one of the most-watched motorsports in the world with an average

of 445 million viewers per race in 20211. Additionally, the sport attracts a large fan base,

gaining a revenue of $2.573 billion by the end of the 2022 season2. However as the world

becomes more and more aware of the impacts human activity has on the environment, the

sport may have to question their environmental impact. Industries can be easily scrutinized

for their contributions to carbon emissions and global warming, thus sports like Formula 1

have been pressured into reducing their carbon footprint and contribute to the mitigation of

climate change. F1 has set in place a goal for sustainability that would significantly transform

the world of motorsport, transitioning from a traditionally high-carbon emitting sport to one

of net zero, a goal to balance emissions produced with the amount removed from the

atmosphere.



With the net-zero mission in action, F1 is set to develop plans for technological

advancements in power units, the development of sustainable fuels, and countless carbon

offset plans, to limit their CO2 emissions, as in the 2019 season the championship emitted

more than 256,000 tons of CO23, thus by 2030, F1 aims to make it net zero. Such changes

may upset viewers as the sport must find a way to maintain its premier status as one of the

world's best motorsports and reduce its environmental impact at the same time.




1
“Formula 1 Announces TV, Race Attendance and Digital Audience Figures for 2021 | Formula 1®.” Formula1.com, 17
Feb. 2022,
www.formula1.com/en/latest/article.formula-1-announces-tv-race-attendance-and-digital-audience-figures-for-2021.1YDpV
JIOHGNuok907sWcKW.html. Accessed 24 Oct. 2023.
2
Brown, M. (2023, September 12). Inside The Numbers That Show Formula 1’s Popularity And Financial Growth. Forbes.
https://www.forbes.com/sites/maurybrown/2023/03/29/inside-the-numbers-that-show-formula-1s-popularity-and-financial-gr
owth/?sh=266a326e4df6

3
See Supporting Document 1


3

, Consequently, this essay aims to explore how effective F1’s methods to reach their goal of

zero carbon emissions by 2030 are. The impact of the goal will be examined using qualitative

business tools such as Elkington’s Tripple Bottom Line and STEEPLE as well as sources of

varying perspectives.



Analysis and Discussion




Fig 1. A visual representation of a low emission logistic-friendly F1 2023 calendar4



In September 2022, three years after the Net-zero goal was introduced, Impakter released an

article criticising F1’s attempt to reduce the emissions produced through the logistics sector

alone. Impakter pointed out that F1’s 2023 calendar, with 24 races, is completely oxymoronic

to F1’s goal for sustainability. Moreover, with F1 making changes towards fuel efficiency, it


4
See Supporting Document 3


4

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