MAR3023 EXAM 2 QUESTIONS AND ANSWERS WITH
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
A consumer's external social environment includes:
A. universal, retrieval, and evoked sets.
B. impulse, habitual, and limited problem solving processes.
C. functional and psychological needs.
D. family, reference groups, and culture.
E. cognitive, affective, and behavioral environments.
D
Frazier is out of milk and bread and needs to decide what is for dinner. He will be
stopping at the grocery store on the way home. Frazier will likely engage in
limited problem solving.
True
False
T
Generally, people buy one product or service instead of another because they
perceive it to be a better value.
True
False
T
,Brenda wants a new car that will be dependable transportation and look good.
She wants to satisfy both functional and psychological needs.
True
False
T
As manager of a local donut shop, Arnie greets his regular customers by name
and often begins making their order when he sees them drive into the parking lot.
Arnie knows habitual purchasers with strong store loyalty are great customers.
True
False
T
While on vacation, Martha had her camera stolen. Not wanting to waste vacation
time shopping for a new camera, Martha simply purchased another camera just
like her old one. For Martha the __________ was low.
A. determinant attribute for this decision
B. perceived benefit versus perceived cost of search
C. locus of control for this decision
D. prepurchase dissonance factor
E. universal set of camera options
B
Andrea and Karl got married a year ago and are ready to move out of their
apartment and into a new home. After looking at several houses, they have
developed a list of features that are important to them and that are different
, among the homes they have visited. The features on their list are called
__________.
A. trade-off elements
B. perceived risk factors
C. an evoked set
D. short lists
E. determinant attributes
E
"Black Friday," as the day after Thanksgiving has come to be known in the U.S.,
is a day marked by many special deals in most retail stores, including deep-
discounted products available in limited quantities, called "doorbusters," and
designed to get shoppers into the store. But one danger of running out of the
"doorbuster" deals is that a shopper may become angry or discouraged at failing
to get the special item, and decide not to do any more shopping. This is an
example of the impact of __________ on the consumer decision process.
A. the purchase situation
B. learning
C. perception
D. temporal state
E. lifestyle
D
After purchasing an expensive pair of shoes, you may question whether or not
the shoes are any better than the less expensive shoes you could have
COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE
A consumer's external social environment includes:
A. universal, retrieval, and evoked sets.
B. impulse, habitual, and limited problem solving processes.
C. functional and psychological needs.
D. family, reference groups, and culture.
E. cognitive, affective, and behavioral environments.
D
Frazier is out of milk and bread and needs to decide what is for dinner. He will be
stopping at the grocery store on the way home. Frazier will likely engage in
limited problem solving.
True
False
T
Generally, people buy one product or service instead of another because they
perceive it to be a better value.
True
False
T
,Brenda wants a new car that will be dependable transportation and look good.
She wants to satisfy both functional and psychological needs.
True
False
T
As manager of a local donut shop, Arnie greets his regular customers by name
and often begins making their order when he sees them drive into the parking lot.
Arnie knows habitual purchasers with strong store loyalty are great customers.
True
False
T
While on vacation, Martha had her camera stolen. Not wanting to waste vacation
time shopping for a new camera, Martha simply purchased another camera just
like her old one. For Martha the __________ was low.
A. determinant attribute for this decision
B. perceived benefit versus perceived cost of search
C. locus of control for this decision
D. prepurchase dissonance factor
E. universal set of camera options
B
Andrea and Karl got married a year ago and are ready to move out of their
apartment and into a new home. After looking at several houses, they have
developed a list of features that are important to them and that are different
, among the homes they have visited. The features on their list are called
__________.
A. trade-off elements
B. perceived risk factors
C. an evoked set
D. short lists
E. determinant attributes
E
"Black Friday," as the day after Thanksgiving has come to be known in the U.S.,
is a day marked by many special deals in most retail stores, including deep-
discounted products available in limited quantities, called "doorbusters," and
designed to get shoppers into the store. But one danger of running out of the
"doorbuster" deals is that a shopper may become angry or discouraged at failing
to get the special item, and decide not to do any more shopping. This is an
example of the impact of __________ on the consumer decision process.
A. the purchase situation
B. learning
C. perception
D. temporal state
E. lifestyle
D
After purchasing an expensive pair of shoes, you may question whether or not
the shoes are any better than the less expensive shoes you could have
