,DOWNLOAD THE Test Bank for Contemporary Marketing 17th Edition Boone
b b b b b b b b b
Chapter 02 Strategic Planning in Contemporary Marketing
b b b b b b
TRUEFALSE
1. Thebplanningbprocessbidentifiesbobjectivesbandbdeterminesbthebactionsbthatbarebneededbtobattainbt
hosebobjectives.
(A) True
(B) False
Answerb :b (A)
2. Thebplanningbprocessbcreatesbabblueprintbthatbeveryonebinbtheborganizationbmustbfollowbinborderbtob
achievebtheborganizationalbobjectives.
(A) True
(B) False
Answerb :b (A)
3. Theb planningb processb isb anb intermittentb processb heldb afterb substantialb intervals.
(A) True
(B) False
Answerb :b (B)
4. Marketingb planningb establishesb theb basisb forb ab firm'sb overallb strategicb plan.
(A) True
(B) False
Answerb :b (B)
5. Relationship-buildingb goalsb andb strategiesb areb seldomb includedb inb theb plansb ofb businessb firms.
(A) True
(B) False
Answerb :b (B)
6. Goodb relationshipsb withb customersb canb equipb ab firmb withb vitalb strategicb weapons.
mynursytest.store
,DOWNLOAD THE Test Bank for Contemporary Marketing 17th Edition Boone
b b b b b b b b b
(A) True
(B) False
Answerb :b (A)
7. Strategicbplanningbhasbabminimalbimpactbonbabfirm'sbdestinybbecausebitbprovidesbonlybshort-
termbdirectionbtobthebdecisionbmakers.
(A) True
(B) False
Answerb :b (B)
8. Planningb oftenb isb classifiedb onb theb basisb ofb itsb scopeb orb breadth.
(A) True
(B) False
Answerb :b (A)
9. Tacticalbplansbtypicallybdeterminebanborganization'sbprimarybstrategicbobjectivesbandbexcludebs
hort-termbactionsbfrombtheirbpurview.
(A) True
(B) False
Answerb :b (B)
10. Tacticalbplanningbusuallybinvolvesbthebproductionbofbquarterlybandbsemiannualbplans,balongbwithb
divisionalbbudgets,bpolicies,bandbprocedures.
(A) True
(B) False
Answerb :b (A)
11. Middlebandbsupervisory-
levelbmanagersbspendblessbtimebasbcomparedbtobCEOsbonbplanningb activities.
(A) True
(B) False
Answerb :b (A)
mynursytest.store
, DOWNLOAD THE Test Bank for Contemporary Marketing 17th Edition Boone
b b b b b b b b b
12. Thebchiefbexecutivebofficerb(CEO)bandbvicebpresidentbofbmarketingbspendbabgreaterbproportionbofb t
heirb timeb onb operationalb planningb thanb dob managersb atb allb otherb organizationalb levels.
(A) True
(B) False
Answerb :b (B)
13. Operationalbplanningbthatbinvolvesbthebcreationbandbimplementationbofbtacticalbplansbforbtheb
departmentsbwithinbanborganizationbisbprimarilybthebresponsibilitybofbtop-levelbmanagement.
(A) True
(B) False
Answerb :b (B)
14. Thebadvertisingbdirector,bmarketingbresearchbmanager,bandbotherbmiddle-
levelbmanagersbhaveb thebprimarybresponsibilitybofbdevisingbandbimplementingbthebstrategicbplanbofbt
hebcompany.
(A) True
(B) False
Answerb :b (B)
15. Employeesbatbmiddle-
managementblevelsbengagebthemselvesbinbbusinessbunitbbudgetsbandbdivisionalbpoliciesbandbpro
cedures.
(A) True
(B) False
Answerb :b (A)
16. Tobbebmostbeffective,bthebplanningbprocessbshouldbincludebinputbfrombabwidebrangebofbsourcesb
bothbinternalbandbexternalbtobtheborganization.
(A) True
(B) False
Answerb :b (A)
17. Asbthebseniorbvice-
presidentbofbmarketing,bNaomibwillbbebcloselybinvolvedbinbherbfirm'sbstrategicbplanning.
mynursytest.store
b b b b b b b b b
Chapter 02 Strategic Planning in Contemporary Marketing
b b b b b b
TRUEFALSE
1. Thebplanningbprocessbidentifiesbobjectivesbandbdeterminesbthebactionsbthatbarebneededbtobattainbt
hosebobjectives.
(A) True
(B) False
Answerb :b (A)
2. Thebplanningbprocessbcreatesbabblueprintbthatbeveryonebinbtheborganizationbmustbfollowbinborderbtob
achievebtheborganizationalbobjectives.
(A) True
(B) False
Answerb :b (A)
3. Theb planningb processb isb anb intermittentb processb heldb afterb substantialb intervals.
(A) True
(B) False
Answerb :b (B)
4. Marketingb planningb establishesb theb basisb forb ab firm'sb overallb strategicb plan.
(A) True
(B) False
Answerb :b (B)
5. Relationship-buildingb goalsb andb strategiesb areb seldomb includedb inb theb plansb ofb businessb firms.
(A) True
(B) False
Answerb :b (B)
6. Goodb relationshipsb withb customersb canb equipb ab firmb withb vitalb strategicb weapons.
mynursytest.store
,DOWNLOAD THE Test Bank for Contemporary Marketing 17th Edition Boone
b b b b b b b b b
(A) True
(B) False
Answerb :b (A)
7. Strategicbplanningbhasbabminimalbimpactbonbabfirm'sbdestinybbecausebitbprovidesbonlybshort-
termbdirectionbtobthebdecisionbmakers.
(A) True
(B) False
Answerb :b (B)
8. Planningb oftenb isb classifiedb onb theb basisb ofb itsb scopeb orb breadth.
(A) True
(B) False
Answerb :b (A)
9. Tacticalbplansbtypicallybdeterminebanborganization'sbprimarybstrategicbobjectivesbandbexcludebs
hort-termbactionsbfrombtheirbpurview.
(A) True
(B) False
Answerb :b (B)
10. Tacticalbplanningbusuallybinvolvesbthebproductionbofbquarterlybandbsemiannualbplans,balongbwithb
divisionalbbudgets,bpolicies,bandbprocedures.
(A) True
(B) False
Answerb :b (A)
11. Middlebandbsupervisory-
levelbmanagersbspendblessbtimebasbcomparedbtobCEOsbonbplanningb activities.
(A) True
(B) False
Answerb :b (A)
mynursytest.store
, DOWNLOAD THE Test Bank for Contemporary Marketing 17th Edition Boone
b b b b b b b b b
12. Thebchiefbexecutivebofficerb(CEO)bandbvicebpresidentbofbmarketingbspendbabgreaterbproportionbofb t
heirb timeb onb operationalb planningb thanb dob managersb atb allb otherb organizationalb levels.
(A) True
(B) False
Answerb :b (B)
13. Operationalbplanningbthatbinvolvesbthebcreationbandbimplementationbofbtacticalbplansbforbtheb
departmentsbwithinbanborganizationbisbprimarilybthebresponsibilitybofbtop-levelbmanagement.
(A) True
(B) False
Answerb :b (B)
14. Thebadvertisingbdirector,bmarketingbresearchbmanager,bandbotherbmiddle-
levelbmanagersbhaveb thebprimarybresponsibilitybofbdevisingbandbimplementingbthebstrategicbplanbofbt
hebcompany.
(A) True
(B) False
Answerb :b (B)
15. Employeesbatbmiddle-
managementblevelsbengagebthemselvesbinbbusinessbunitbbudgetsbandbdivisionalbpoliciesbandbpro
cedures.
(A) True
(B) False
Answerb :b (A)
16. Tobbebmostbeffective,bthebplanningbprocessbshouldbincludebinputbfrombabwidebrangebofbsourcesb
bothbinternalbandbexternalbtobtheborganization.
(A) True
(B) False
Answerb :b (A)
17. Asbthebseniorbvice-
presidentbofbmarketing,bNaomibwillbbebcloselybinvolvedbinbherbfirm'sbstrategicbplanning.
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