Wgu c201 business acumen objective assessment latest version

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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT LAT
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EST VERSION (VERSION A) NEWEST 2024 ACTUAL EXAMTEST
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BANK COMPLETE 200 QUESTIONS AND CORRECT DETAILED
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ANSWERS (VERIFIED ANSWERS) ALREADY GRADED A+ r r r r r




Which two key elements does an effective organization include? -
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CORRECT ANSWER >>>Human Interaction & Structure
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Why does a line organization structure function most effectively in a cri
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sis situation? -
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CORRECT ANSWER >>>It establishes a direct flow ofauthority
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A company might divide itself into smaller groups that best match thetypes
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of customers it serves. What is this an example of? -
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CORRECT ANSWER >>>Departmentalization
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Which primary driver does management use for an organization's structure
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? - CORRECT ANSWER >>>Achievement of company goals
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Which step in the organizing process results in management groupingwork
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activities into units within the organization? - CORRECT ANSWER
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>>>Departmentalization

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A high-
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tech startup company is launching a marketing campaign for itsnew social
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media portal by highlighting how the portal exceeds the connectivity and
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collaboration capabilities of all other social media sites. r r r r r r r




Which type of competitive advantage is this company leveraging? -
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CORRECT ANSWER >>>product
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Which marketing strategy is devoted to maintaining continuous bottomlin
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e prices rather than relying on short-term price-
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cutting tactics such as cents-off coupons, rebates, and special sales? -
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CORRECT ANSWER
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>>>Everyday Low Pricing r r




When would a pull promotional strategy enhance a competitive advantag
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e to market a product better than a push strategy? -
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CORRECTANSWER >>>When demand for the product is driven by the end
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user

Which marketing tool is often used to build effective relationshipma
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rketing campaigns? - CORRECT ANSWER >>>Affinity Programs
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Which element of the promotional mix has the advantage of messagingthat
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can be tailored for each customer but the disadvantage of a high cost per co
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ntact? - CORRECT ANSWER >>>Personal Selling
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What three factors should be addressed in a successful marketing plan?
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- CORRECT ANSWER >>>Target Market, Sales Revenue Goals and PlanI
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mplementation Timeline r




Which three characteristics are measured in demographic segmentation
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? - CORRECT ANSWER >>>Race & Ethnicity, Income andHousehold Size
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In which three ways does business-
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buying behavior differ from consumer-buying behavior? -
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CORRECT ANSWER >>>A group orcommittee often makes decisio
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ns
Purchasers often invite selected providers to bid on a purchase r r r r r r r r r


Buyers face organizational influences that affect their own preferences
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Which three factors suggest a product should be marketed as aspe
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cialty product? - r r


CORRECT ANSWER >>>Priced high Purchased infrequently
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Available from a small number of retail outlets r r r r r r r




With which two types of products does a marketing strategy rely onadvertis
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ing more than personal selling? - CORRECT ANSWER
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>>>Accessories to primary products r r r r


Consumable supplies r




After years of marketing a body lotion, a cosmetics company beginspromoti
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ng the lotion as an insect repellent as well.In which three product life cycle e
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xtension strategies did this company engage? - r r r r r r


CORRECT ANSWER >>>Adding new users, finding new uses for the product,
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increasing frequency of use. r r r




What are three qualities of strong brand equity? - CORRECT ANSWER
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>>>Awareness, Loyalty and favorable images r r r r




A customer intends to purchase her favorite cereal. It is out of stock, soshe p
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urchases an alternative brand of cereal instead.Which stage of brand loyalt
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y is this customer in? - CORRECT ANSWER >>>brand preference
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Which manufacturer distribution model is enhanced by the shippingand t
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racking capabilities of a global package delivery service? -
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CORRECT ANSWER >>>Direct
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Which three tasks are key responsibilities of operations managers? -
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CORRECT ANSWER >>>Planning the overall production process Deter
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mining the best layout for the firm's facilities
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Implementing the production plan r r r




Which two characteristics does a Just-In-Time (JIT) System have? -
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CORRECT ANSWER >>>Production using JIT reduces a firm's inventorycos
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ts.
A JIT system seeks to eliminate anything that does not add value inoperatio
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ns activities.
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Which aspect of operations management do the ISO 9000 standardsaddres
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s? - CORRECT ANSWER >>>Establishment of effective quality systems
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Which manufacturing model uses technology to produce small runs ofcu
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stomized products cost effectively? - CORRECT ANSWER >>>Flexible
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Which two of the following distribution channels would take title of theprod
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ucts they handle? - CORRECT ANSWER >>>Limited-
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function merchant wholesaler
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Full-function merchant wholesaler r r




Which economic graph is used by organizations to regulate productionby
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predicting the amount of product buyers will purchase at different prices
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? - CORRECT ANSWER >>>Demand Curve
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Which two factors drive demand in a microeconomic system? -
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CORRECT ANSWER >>>Price of substitute goods
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Customer preference r