BTM 387 Midterm questions and answers graded A+
2025 updated
1. What gave
He had a personal experience where he had a stroke and took 9
Wells the idea
months to rehabilitate. He started focusing on the "Braintech" space
the start the
and creating a business in it.
business?
Evidence of a strong need in the market. 16 million need help while 6
2. Describe the million need
Mar-
ket Opportunity (3 high help, 4 million look for it
factors) model did Hello- Self choose? Why?
3. Describe the
Val- ue
Proposition (7
factors)
4. What is
HelloSelf? What
products do
they offer?
5. List the
different types
of business
models for
Hello- Self (3
factors)
6. Which business
1/
5
, BTM 387 Midterm questions and answers graded A+
2025 updated
The
process
takes -B2B: Serving the therapists. Provide admin tools, SaaS, AI providing
long to knowledge to diagnose and how to treat patients
book an -B2C: an online clinic that serves patients by providing therapists
appt and -B2B2C: an online clinic by matching patients and therapists
find a
therapist B2C: online clinic serving patients by providing
There's therapists Wells has experience with B2C.
also a AI bot need a lot of data to learn
gap in the If it was B2B the data would come from therapists, not patients
workforce If it was B2B2C they couldn't own the data since it'd be between
of therapist and patient
therapists
.
-Easier to match clients and
therapists (pre-collected
data)
-Cheaper compared to a irl
therapist (attordable)
-No travelling (accessible)
-Higher capacity to handle
multiple patients (solves
therapist gap)
-No waiting time
-Allows privacy for clients
since it is online
-Otters tools for therapists
Online platform for therapy.
Ottering psychotherapist, life
coach and AI bot
2/
5
2025 updated
1. What gave
He had a personal experience where he had a stroke and took 9
Wells the idea
months to rehabilitate. He started focusing on the "Braintech" space
the start the
and creating a business in it.
business?
Evidence of a strong need in the market. 16 million need help while 6
2. Describe the million need
Mar-
ket Opportunity (3 high help, 4 million look for it
factors) model did Hello- Self choose? Why?
3. Describe the
Val- ue
Proposition (7
factors)
4. What is
HelloSelf? What
products do
they offer?
5. List the
different types
of business
models for
Hello- Self (3
factors)
6. Which business
1/
5
, BTM 387 Midterm questions and answers graded A+
2025 updated
The
process
takes -B2B: Serving the therapists. Provide admin tools, SaaS, AI providing
long to knowledge to diagnose and how to treat patients
book an -B2C: an online clinic that serves patients by providing therapists
appt and -B2B2C: an online clinic by matching patients and therapists
find a
therapist B2C: online clinic serving patients by providing
There's therapists Wells has experience with B2C.
also a AI bot need a lot of data to learn
gap in the If it was B2B the data would come from therapists, not patients
workforce If it was B2B2C they couldn't own the data since it'd be between
of therapist and patient
therapists
.
-Easier to match clients and
therapists (pre-collected
data)
-Cheaper compared to a irl
therapist (attordable)
-No travelling (accessible)
-Higher capacity to handle
multiple patients (solves
therapist gap)
-No waiting time
-Allows privacy for clients
since it is online
-Otters tools for therapists
Online platform for therapy.
Ottering psychotherapist, life
coach and AI bot
2/
5
