Test Bank for Advertising & Promotion, 8th Canadian Edition by Michael Guolla, George E. Belch.pdf

,1. Advertisingn today n isn moren diverse n and n moren dynamicn asn an partn of n integrated n brand n promotion.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nMarketingnPlan
KEYWORDS: Bloom's:nKnowledge
DATEnCREATED: 11/29/2017n11:40nPM
DATEnMODIFIED: 11/29/2017n11:41nPM

2. Integrated n brand n promotion n isn an greatn way n to n think n aboutn advertisingn and n brandingn related n topics.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nCustomer
KEYWORDS: Bloom's:nKnowledge
DATEnCREATED: 11/29/2017n11:56nPM
DATEnMODIFIED: 11/29/2017n11:56nPM

3. Then organization n thatn paysn forn an n advertisementn isn referred n to n asn then agency.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nMarketingnPlan
KEYWORDS: Bloom's:nKnowledge
DATEnCREATED: 11/29/2017n11:58nPM
DATEnMODIFIED: 11/30/2017n12:00nAM

4. Meetingn clientn needsn isn an n importantn aspectn of n advertisingn and n integrated n brand n promotions.
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.

, a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nCustomer
KEYWORDS: Bloom's:nComprehension
DATEnCREATED: 11/30/2017n12:00nAM
DATEnMODIFIED: 11/30/2017n12:00nAM

5. Angelina n Jolie,nan nactress,nisninterviewedn byn newsnreportersnaboutnwhatnshenthinksnhernfansnshouldn known aboutnhern newn
movie.n Thisn would n ben considered n asn an n advertisement, n based n on n then definition n of n advertising.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nPromotion
KEYWORDS: Bloom's:nApplication
DATEnCREATED: 11/30/2017n12:03nAM
DATEnMODIFIED: 11/30/2017n12:03nAM

6. With n unpaid n media,n an publicn relations-oriented n teamn putsn outn an pro-
socialn messagen aboutn then importancen ofn notntextingnwhilendriving.n Thisnisnannexamplen ofnanpublicnservicen announceme
nt.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nMarketingnPlan
KEYWORDS: Bloom's:nApplication
DATEnCREATED: 11/30/2017n12:04nAM
DATEnMODIFIED: 11/30/2017n12:04nAM
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.

, 7. Itn isn possiblento ngrownyournbusinessnwithncontentn marketing,nwhichnisnaboutn providingn prospectsnwithn relevantncontentn
and n engagingn consumersn to n haven an relationship n with n yourn brand.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nPromotion
KEYWORDS: Bloom's:nApplication
DATEnCREATED: 11/30/2017n12:10nAM
DATEnMODIFIED: 11/30/2017n12:10nAM

8. Asn consumers,n wen don notn known whatn wen liken and n want,n son advertisingn doesn notn helpn exposen usn ton brandsn thatn meetn
ourn needs.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nPromotion
KEYWORDS: Bloom's:nApplication
DATEnCREATED: 11/30/2017n12:12nAM
DATEnMODIFIED: 11/30/2017n12:12nAM

9. Established n brandsn such n asn Cadillac,n then carn brand,n oftenn facen then challengen ofn maintainingn an n updated n market-
n driven n image n and n communicatingn the n brand’s n contemporary n image.

a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
QUESTIONnTYPE: Truen/nFalse
HASnVARIABLES: False
LEARNING nOBJECTIVES: AIBPn 1-1
NATIONALnSTANDARDS: UnitednStatesn-nBUSPROG:nAnalytic
STATEnSTANDARDS: UnitednStatesn-nOHn-nDISC:nPromotion
KEYWORDS: Bloom's:nKnowledge
DATEnCREATED: 11/30/2017n12:13nAM
CopyrightnCengagenLearning.nPowerednbynCognero Pagen3
.