MAR3711 EXAM WITH CORRECT ANSWERS 2025 UPDATE!!
St. Pauls Pig - ANSWER Pig that delivers baseballs to umpire (st. pauls saints)
Facilities - ANSWER Most common way to engage the customer
New Technologies - ANSWER best way to be innovative
Co-Branding - ANSWER when you get help by sponsors in a way to create
co-identification
LA Vikings - ANSWER started People Cues
Big Events - ANSWER equals big games (these CANNOT BE PLANNED)
Chicago - ANSWER Started putting the seating chart on tickets
Fans - ANSWER #1 Responsibility
Bobbleheads - ANSWER Most popular giveaway
Political Issues - ANSWER determine the location of sports facilities more than anything
else because the government is the ones who fund the construction (60% of funding is
from government)
Super Stadiums - ANSWER Made from steel or brick
,Transportation - ANSWER HUGE factor in attending sports events
MLB - ANSWER most effected by gas prices
New York - ANSWER First ballpark with a skating rink was located here
College Football - ANSWER People will travel the furthest distances for these sporting
events
Fenway Park & Wrigley Field - ANSWER Only stadiums left from after WW1
Atlanta - ANSWER #1 Source of FSU Fans at Football Games (has the Largest Alumni
Club)
Opportunity Costs - ANSWER Most important for location issues
Land Costs - ANSWER what make facility construction more expensive
Philadelphia - ANSWER Location of one of the first brick and steel stadiums
Frequency of Activities - ANSWER Determines importance of location (think difference
between # of games for MLB vs. NFL). AKA the location of the stadium is MORE
important for MLB games than NFL games.
Parking - ANSWER #1 Gripe from Fans/customers
Public Transportation - ANSWER Very Important in all New Sports Facility Development
because it eliminates:
1. Parking costs and troubles
, 2. Offsets drinking and driving concerns
Current Economy - ANSWER Has the biggest impact on the price of tickets
Nebraska - ANSWER Secondary Ticket Market
Variable Pricing - ANSWER Difference in price for same seats at different games
Lack of Control - ANSWER Biggest problem with Sports-Based Marketing
Create Positive Good Will - ANSWER The Goal of Public Relations
Coca-Cola - ANSWER the brand with the most promotional events
Social Media - ANSWER As much as 3 times more effective in selling tickets
Ensure Awareness - ANSWER #1 objective of Sports Promotion
Transportation - ANSWER Hygiene Factor
Petco Park - ANSWER Only got the city to provide funding for project if they agreed to
develop the whole area surrounding the stadium. (they added condos, etc.)
Location Affects... - ANSWER Marketing Costs
1.Visibility of Facility to drivers & pedestrians
2.Attractiveness of Facility (ie Dallas Cowboys)
3. Safety & Security
St. Pauls Pig - ANSWER Pig that delivers baseballs to umpire (st. pauls saints)
Facilities - ANSWER Most common way to engage the customer
New Technologies - ANSWER best way to be innovative
Co-Branding - ANSWER when you get help by sponsors in a way to create
co-identification
LA Vikings - ANSWER started People Cues
Big Events - ANSWER equals big games (these CANNOT BE PLANNED)
Chicago - ANSWER Started putting the seating chart on tickets
Fans - ANSWER #1 Responsibility
Bobbleheads - ANSWER Most popular giveaway
Political Issues - ANSWER determine the location of sports facilities more than anything
else because the government is the ones who fund the construction (60% of funding is
from government)
Super Stadiums - ANSWER Made from steel or brick
,Transportation - ANSWER HUGE factor in attending sports events
MLB - ANSWER most effected by gas prices
New York - ANSWER First ballpark with a skating rink was located here
College Football - ANSWER People will travel the furthest distances for these sporting
events
Fenway Park & Wrigley Field - ANSWER Only stadiums left from after WW1
Atlanta - ANSWER #1 Source of FSU Fans at Football Games (has the Largest Alumni
Club)
Opportunity Costs - ANSWER Most important for location issues
Land Costs - ANSWER what make facility construction more expensive
Philadelphia - ANSWER Location of one of the first brick and steel stadiums
Frequency of Activities - ANSWER Determines importance of location (think difference
between # of games for MLB vs. NFL). AKA the location of the stadium is MORE
important for MLB games than NFL games.
Parking - ANSWER #1 Gripe from Fans/customers
Public Transportation - ANSWER Very Important in all New Sports Facility Development
because it eliminates:
1. Parking costs and troubles
, 2. Offsets drinking and driving concerns
Current Economy - ANSWER Has the biggest impact on the price of tickets
Nebraska - ANSWER Secondary Ticket Market
Variable Pricing - ANSWER Difference in price for same seats at different games
Lack of Control - ANSWER Biggest problem with Sports-Based Marketing
Create Positive Good Will - ANSWER The Goal of Public Relations
Coca-Cola - ANSWER the brand with the most promotional events
Social Media - ANSWER As much as 3 times more effective in selling tickets
Ensure Awareness - ANSWER #1 objective of Sports Promotion
Transportation - ANSWER Hygiene Factor
Petco Park - ANSWER Only got the city to provide funding for project if they agreed to
develop the whole area surrounding the stadium. (they added condos, etc.)
Location Affects... - ANSWER Marketing Costs
1.Visibility of Facility to drivers & pedestrians
2.Attractiveness of Facility (ie Dallas Cowboys)
3. Safety & Security
