MAR3711 EXAM 2 WITH CORRECT ANSWERS 100% VERIFIED!!
Which of the series of cues that defines the sports entertainment product is generally
accepted to be the most important largely because of its role in establishing a fan's
identity with a team athlete or performer? - ANSWER Other fans and appearance
Which of the following key product issues is having the greatest influence on the NFL? -
ANSWER Media viewership has declined across all sports
In the Savannah bananas video the team's games were described as like a....? -
ANSWER Circus
Among the option sports teams are currently using to enhance their product for fans
which of the following recently has been the most commonly employed? - ANSWER .
Football has its own set of issues the most important of which was identified as which of
the following - ANSWER -Product issues
-under-developed game day experiences
Which of the following disruptive locational strategies for sports entertainment
providers is specifically focused on addressing the declining popularity of passive
options for consumers especially younger customers? - ANSWER Could be
entertainment options*
-facility clusters
-multi-functional spaces
-waterside spaces
-historical emphasis
Which of the following is not one of the occasions when the location of the sports
entertainment venues is especially important in the decision making of consumers? -
, ANSWER Location is especially important when:
-the product is not superior
-the competition is strong and plentiful
-the frequency of facility use is high
-when target markets have safety security concerns
A proposal has been advanced to construct a new stadium for the Chicago Bears where
the new facility would be located in the area that has served as a...? - ANSWER
Racetrack site, abandoned racetracks
When considering the role of transportation and how to use the space devoted to
parking sports and entertainment marketing marketers should consider which of the
following? - ANSWER Access and parking
Of the impacts of pricing strategies have had on sports and entertainment marketing
what has been the most important effect to date? - ANSWER Raised expectation of
customers
In which of the following sports leagues have coaches' salaries had the greatest impact
on the price of game tickets? - ANSWER .
In terms of the impact of FSU's plans to create 5 to 7 new premium spaces in Doak
Campbell Stadium, which of the following was identified as the most important of the
questions that was posed about these plans? - ANSWER .
When FSU promotes the academic success and community involvement of the athletes
on its basketball team or entertainment stages an event where the proceeds go to
victims of disaster this would be considered a.......? - ANSWER Values-Based promotion
What MLB team had a disastrous game day promotion that was featured in a video
shown in the class discussion for this lecture? - ANSWER Detroit Tigers at Chicago
white sox's field (Comiskey Park Chicago)
Which of the series of cues that defines the sports entertainment product is generally
accepted to be the most important largely because of its role in establishing a fan's
identity with a team athlete or performer? - ANSWER Other fans and appearance
Which of the following key product issues is having the greatest influence on the NFL? -
ANSWER Media viewership has declined across all sports
In the Savannah bananas video the team's games were described as like a....? -
ANSWER Circus
Among the option sports teams are currently using to enhance their product for fans
which of the following recently has been the most commonly employed? - ANSWER .
Football has its own set of issues the most important of which was identified as which of
the following - ANSWER -Product issues
-under-developed game day experiences
Which of the following disruptive locational strategies for sports entertainment
providers is specifically focused on addressing the declining popularity of passive
options for consumers especially younger customers? - ANSWER Could be
entertainment options*
-facility clusters
-multi-functional spaces
-waterside spaces
-historical emphasis
Which of the following is not one of the occasions when the location of the sports
entertainment venues is especially important in the decision making of consumers? -
, ANSWER Location is especially important when:
-the product is not superior
-the competition is strong and plentiful
-the frequency of facility use is high
-when target markets have safety security concerns
A proposal has been advanced to construct a new stadium for the Chicago Bears where
the new facility would be located in the area that has served as a...? - ANSWER
Racetrack site, abandoned racetracks
When considering the role of transportation and how to use the space devoted to
parking sports and entertainment marketing marketers should consider which of the
following? - ANSWER Access and parking
Of the impacts of pricing strategies have had on sports and entertainment marketing
what has been the most important effect to date? - ANSWER Raised expectation of
customers
In which of the following sports leagues have coaches' salaries had the greatest impact
on the price of game tickets? - ANSWER .
In terms of the impact of FSU's plans to create 5 to 7 new premium spaces in Doak
Campbell Stadium, which of the following was identified as the most important of the
questions that was posed about these plans? - ANSWER .
When FSU promotes the academic success and community involvement of the athletes
on its basketball team or entertainment stages an event where the proceeds go to
victims of disaster this would be considered a.......? - ANSWER Values-Based promotion
What MLB team had a disastrous game day promotion that was featured in a video
shown in the class discussion for this lecture? - ANSWER Detroit Tigers at Chicago
white sox's field (Comiskey Park Chicago)
