MAR3711 EXAM 1 (Fall 2025) WITH 100% CORRECT ANSWERS!!
Based on this lecture, the major driver of to the growing interest of sports organizations
in customer engagement has been ____?
a. The growing emphasis on using analytics to assist in marketing a team's products
b. The increasing recognition of the importance of customers as a strategic resource
c. The increasing recognition of the importance of customers as a tactical resource
d. The digital revolution in technology
e. The increasing number of new facilities - ANSWER
Based on this lecture, which of the following was identified as currently creating the
greatest challenge for sports organizations in their efforts to identify innovative
marketing strategies?
a. Core Product Inflexibility (Game Rules)
b. Facility Life Cycles
c. Options for Consuming Products
d. Lack of Resources
e. Technology - ANSWER c. Options for Consuming Products
Based on this lecture, which of the following was identified as currently creating the
greatest challenge for sports organizations in their efforts to identify innovative
marketing strategies?
a. Core Product Inflexibility (Game Rules)
b. Facility Life Cycles
c. Options for Consuming Products
d. Lack of Resources
e. Technology - ANSWER
,Based on this lecture, a prospective owner recently agreed to purchase which of the
following teams for $2.2 billion, which will be the highest purchase price for any team in
its league.
a. Miami Marlins
b. Los Angeles Clippers
c. Denver Broncos
d. New York Mets
e. Houston Rockets - ANSWER e. Houston Rockets
Which of the big four U.S. pro leagues was identified in this lecture as being the most
innovative in terms of marketing by sports managers?
a. MLB
b. NBA
c. NFL
d. NHL
e. MLS - ANSWER
According to this lecture, ____ percent of US consumers attend at least one spectator
sports event annually? a. 15
b. 25 c. 35 d. 45 e. 55 - ANSWER c. 35
Which of the following was identified in this lecture as being the biggest challenge for
the sports industry in the next ten years?
a. The burst of the media rights bubble
b. Getting live experiences to keep pace with at-home experience
c. Safety and security concerns
d. The effects of technology on consumer behaviors
e. Pro sports image issues - ANSWER b. Getting live experiences to keep pace with
at-home experience
, Which of the following was identified in this lecture as being the percentage of fans
typically at an event that is there to watch the game?
a. 20 percent
b. 30 percent
c. 40 percent
d. 50 percent
e. 70 percent - ANSWER
Which of the following was identified in this lecture as being the greatest problem of
those listed for sports marketers?
a. The discretionary nature of the purchase
b. Negative Publicity
c. The Huge Number of Lower Cost Options to Attending Games
d. The Product is Incontrollable
e. Concerns Over Who Is In The Stands - ANSWER c. The Huge Number of Lower Cost
Options to Attending Games
Which of the following was identified in this lecture as being the largest source of
revenue for teams in all US major professional leagues except the NFL?
a. Ticket revenues
b. Media revenues
c. Sponsorship revenues
d. Food & Beverage revenues
e. Online licensed product sales revenues - ANSWER a. Ticket revenues
According to this lecture, for the 2017 season what NFL team's tickets currently are the
most in demand on StubHub?
a. Green Bay Packers
Based on this lecture, the major driver of to the growing interest of sports organizations
in customer engagement has been ____?
a. The growing emphasis on using analytics to assist in marketing a team's products
b. The increasing recognition of the importance of customers as a strategic resource
c. The increasing recognition of the importance of customers as a tactical resource
d. The digital revolution in technology
e. The increasing number of new facilities - ANSWER
Based on this lecture, which of the following was identified as currently creating the
greatest challenge for sports organizations in their efforts to identify innovative
marketing strategies?
a. Core Product Inflexibility (Game Rules)
b. Facility Life Cycles
c. Options for Consuming Products
d. Lack of Resources
e. Technology - ANSWER c. Options for Consuming Products
Based on this lecture, which of the following was identified as currently creating the
greatest challenge for sports organizations in their efforts to identify innovative
marketing strategies?
a. Core Product Inflexibility (Game Rules)
b. Facility Life Cycles
c. Options for Consuming Products
d. Lack of Resources
e. Technology - ANSWER
,Based on this lecture, a prospective owner recently agreed to purchase which of the
following teams for $2.2 billion, which will be the highest purchase price for any team in
its league.
a. Miami Marlins
b. Los Angeles Clippers
c. Denver Broncos
d. New York Mets
e. Houston Rockets - ANSWER e. Houston Rockets
Which of the big four U.S. pro leagues was identified in this lecture as being the most
innovative in terms of marketing by sports managers?
a. MLB
b. NBA
c. NFL
d. NHL
e. MLS - ANSWER
According to this lecture, ____ percent of US consumers attend at least one spectator
sports event annually? a. 15
b. 25 c. 35 d. 45 e. 55 - ANSWER c. 35
Which of the following was identified in this lecture as being the biggest challenge for
the sports industry in the next ten years?
a. The burst of the media rights bubble
b. Getting live experiences to keep pace with at-home experience
c. Safety and security concerns
d. The effects of technology on consumer behaviors
e. Pro sports image issues - ANSWER b. Getting live experiences to keep pace with
at-home experience
, Which of the following was identified in this lecture as being the percentage of fans
typically at an event that is there to watch the game?
a. 20 percent
b. 30 percent
c. 40 percent
d. 50 percent
e. 70 percent - ANSWER
Which of the following was identified in this lecture as being the greatest problem of
those listed for sports marketers?
a. The discretionary nature of the purchase
b. Negative Publicity
c. The Huge Number of Lower Cost Options to Attending Games
d. The Product is Incontrollable
e. Concerns Over Who Is In The Stands - ANSWER c. The Huge Number of Lower Cost
Options to Attending Games
Which of the following was identified in this lecture as being the largest source of
revenue for teams in all US major professional leagues except the NFL?
a. Ticket revenues
b. Media revenues
c. Sponsorship revenues
d. Food & Beverage revenues
e. Online licensed product sales revenues - ANSWER a. Ticket revenues
According to this lecture, for the 2017 season what NFL team's tickets currently are the
most in demand on StubHub?
a. Green Bay Packers
