MAR3711 LECTURE 1 & 2 WITH CORRECT
SOLUTIONS 100% VERIFIED!!
According to Lecture 1-1, what is currently the most important of the factors identified
as a driver of sports & ent. organization's' interests in marketing? - ANSWER $$$ money
- generating revenue
According to Lecture 1-1, which of the following is currently having the greatest effect
on sports & ent. marketers' efforts? - ANSWER increasing competition
According to Lecture 1-1, what are the factors that have led to the greater politicization
of sports & ent? - ANSWER player protests, economic gains of ownership, off-field
behaviors, PED's, head injuries
According to Lecture 1-1, what was identified as the most important of the factors that
are driving interest in sports & ent. from a business perspective? - ANSWER S&E as
media content
According to Lecture 1-1, which of the following was identified as the most important of
the factors complicating sports & ent marketing? - ANSWER media overexposure and
fragmentation of market
According to Lecture 1-1, college football ticket buyers on a survey assessing their
satisfaction with their purchase gave college football as an experience a grade of ___? -
ANSWER 7
According to Lecture 1-1, what are the factors driving sports & ent's interest in
marketing? - ANSWER $$$, talent costs, facility costs, operating costs, technology,
urban development, increasing competition, ticket prices, the economy, politics
According to Lecture 1-1, who is typically the highest-paid public employee in state
, government? - ANSWER football coach
According to Lecture 1-1, what % of fans at a typical sporting event attend for the
"game" rather than the "entertainment"? - ANSWER 20
According to Lecture 1-1, what are some answers as to what sports & ent marketers
can do to better market the experience for customers? - ANSWER 1. manage sports as
entertainment business
2. encourage customer engagement
3. recognize the role of women
4. recognize the battle for funding
5. recognize the internationalization of s&e marketing
6. recognize the role of sports in funding universities
According to Lecture 1-2, today successful sports marketing requires extensive
engagement and the KEY to that success is fan's engagement with ___? - ANSWER other
fans (fan-to-fan engagement)
According to Lecture 1-2, a SSSBJ Survey suggested that consumers identified which of
the following as the biggest threat to the sports industry over the next decade? -
ANSWER rising cost of attendance
According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports events? -
ANSWER cost of attendance (tickets, food/bev, traffic, parking, wifi)
According to Lecture 1-2, what has the greatest effect on consumers' expectations as to
the in-person sports experience? - ANSWER other fans, physical space
According to Lecture 1-2, of the major innovation options available for sports events
which has been the most frequently used by sports organizations in recent years? -
ANSWER new social areas (plazas, parking lot zones)
SOLUTIONS 100% VERIFIED!!
According to Lecture 1-1, what is currently the most important of the factors identified
as a driver of sports & ent. organization's' interests in marketing? - ANSWER $$$ money
- generating revenue
According to Lecture 1-1, which of the following is currently having the greatest effect
on sports & ent. marketers' efforts? - ANSWER increasing competition
According to Lecture 1-1, what are the factors that have led to the greater politicization
of sports & ent? - ANSWER player protests, economic gains of ownership, off-field
behaviors, PED's, head injuries
According to Lecture 1-1, what was identified as the most important of the factors that
are driving interest in sports & ent. from a business perspective? - ANSWER S&E as
media content
According to Lecture 1-1, which of the following was identified as the most important of
the factors complicating sports & ent marketing? - ANSWER media overexposure and
fragmentation of market
According to Lecture 1-1, college football ticket buyers on a survey assessing their
satisfaction with their purchase gave college football as an experience a grade of ___? -
ANSWER 7
According to Lecture 1-1, what are the factors driving sports & ent's interest in
marketing? - ANSWER $$$, talent costs, facility costs, operating costs, technology,
urban development, increasing competition, ticket prices, the economy, politics
According to Lecture 1-1, who is typically the highest-paid public employee in state
, government? - ANSWER football coach
According to Lecture 1-1, what % of fans at a typical sporting event attend for the
"game" rather than the "entertainment"? - ANSWER 20
According to Lecture 1-1, what are some answers as to what sports & ent marketers
can do to better market the experience for customers? - ANSWER 1. manage sports as
entertainment business
2. encourage customer engagement
3. recognize the role of women
4. recognize the battle for funding
5. recognize the internationalization of s&e marketing
6. recognize the role of sports in funding universities
According to Lecture 1-2, today successful sports marketing requires extensive
engagement and the KEY to that success is fan's engagement with ___? - ANSWER other
fans (fan-to-fan engagement)
According to Lecture 1-2, a SSSBJ Survey suggested that consumers identified which of
the following as the biggest threat to the sports industry over the next decade? -
ANSWER rising cost of attendance
According to Lecture 1-2, a SSSBJ Survey suggested that sports event managers
identified which of the following as the biggest gripe with attending sports events? -
ANSWER cost of attendance (tickets, food/bev, traffic, parking, wifi)
According to Lecture 1-2, what has the greatest effect on consumers' expectations as to
the in-person sports experience? - ANSWER other fans, physical space
According to Lecture 1-2, of the major innovation options available for sports events
which has been the most frequently used by sports organizations in recent years? -
ANSWER new social areas (plazas, parking lot zones)
