CHAPTER 3
DATA AND ANALYTICS
, Data and Analytics in the Digital Economy
• Data and analytics help businesses and governments make smarter decisi
improve performance, and create new opportunities.
• Why Data Analytics is Important:
1. Better Decisions
• Use real facts, not guesses, to make choices.
• Predict future trends using past data.
2. Customer Personalization
• Understand what customers like.
• Offer products and services they really want.
3. Work Efficiency
• Spot problems in how work is done.Save time and money by fixing them
DATA AND ANALYTICS
, Data and Analytics in the Digital Economy
• Data and analytics help businesses and governments make smarter decisi
improve performance, and create new opportunities.
• Why Data Analytics is Important:
1. Better Decisions
• Use real facts, not guesses, to make choices.
• Predict future trends using past data.
2. Customer Personalization
• Understand what customers like.
• Offer products and services they really want.
3. Work Efficiency
• Spot problems in how work is done.Save time and money by fixing them