2025/2026 Exam Questions and
Corresponding Answers with Surety of
100% Pass Mark
What are the similarities between a strategic plan and an action plan? - 🧠
ANSWER ✔✔They are both critical steps in the success of a brokerage
They both flow from the mission statement
They both use the same process (top down/bottom up)
What are the differences between a strategic plan and an action plan? - 🧠
ANSWER ✔✔strategic plans are for three to five years;
action plans are for one year
strategic plans apply to the brokerage as a whole; action plans apply to a
particular business unit
action plans are much more detailed than strategic plans
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,Explain the advantages and disadvantages of top-down and bottom-up
approaches to planning. - 🧠 ANSWER ✔✔Top-Down Approach
o Management is firmly in control
o May fail because employees don't buy into it
Bottom-Up Approach
o Employees set the plan - buy-in
o Management feel that they are not in control
The combination of both approaches, with open communication throughout
the process, is the key to effective and successful planning.
When evaluating an operating affiliation why would the following be an
important consideration?
a) Exclusivity
b) Fees - 🧠 ANSWER ✔✔Exclusivity;
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, Many of the organizations with which a brokerage can affiliate are in one
way or another exclusive. Often it is this exclusivity that makes the
organization attractive to the brokerage.
It is important that the following questions be asked;
How many other brokerages in the immediate marketing area will be
permitted to join?
What is the legal nature of the exclusivity?
How tight is the contract in describing the rights of an affiliated brokerage to
a particular territory?
What is the reputation of those brokerages already participating in the
program?
If the brokerage is seeking prestige and image from the affiliation, this can
be derived only if others participating are up to the standards described by
the sponsoring organization.
When evaluating an operating affiliation why would the following be an
important consideration?
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