Answers
Consumption utility measures how much you like a product or service, ignoring the effects of
price and the inconvenience of obtaining the product or service. What are the two
subcomponents of "consumption utility"? - ANS Performance and Fit
What are the two subcomponents of inconvenience? - ANS Location and Timing
: A fast-food restaurant promising a meal in two minutes or less attempts to cater to which
dimension of the customer utility function? - ANS Timing
Which of the following indicates that a car manufacturing company is prioritizing "fit"
dimension of customer utility? - ANS It sells cars in several different colors -- from very
popular to very obscure
: Panos' Pizza shop prepares standard pizzas for its customers even before customers place
order, whereas at Julie's Pizza shop customers order pizzas by specifying all the toppings they
want in the pizza. At Julies's Pizza shop there is usually a line of customers waiting for their
orders, whereas as Panos' Pizza shop customers do not have to wait much. This example
illustrates the following strategic trade-off: - ANS Fit vs Timing
A mattress manufacturing company sells its mattresses only online through a website at
"shockingly low" prices as compared to mattress retail stores. It is able to achieve such low
prices by selling directly to customers rather than through a retailer. The company is sacrificing
__________ dimension of the utility to better serve ___________ dimension - ANS Time,
Price
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, Subway promises its customers highly customized and freshly prepared sandwiches. Which of
the following changes align with Subway's strategy? - ANS Offering to toast vegetables along
with toasting bread and cheese
McDonalds promises to offer its customers fast delivery of inexpensive food items (such as
burgers). The change of offering custom made burgers is not aligned with this strategy because
of which of the following reasons? - ANS Custom made burgers will increase time and cost
Efficient frontier is characterized by: - ANS All the companies that are more profitable than
other companies
Hotel Price Reviews (1 = worst . . . 5 = best)
H1 $100 2
H2 $250 5
H3 $200 4
H4 $150 2 - ANS H4 is Pareto dominated by H1
Which of the following is a resource in pizza making process at a Pizza restaurant?
A. Pizza boxes B. Oven C. Pizza D. Customer orders - ANS Oven
An example of a flow unit at a fast-food restaurant is: - ANS the customers
Arrivals and departures to an UrgentCare clinic are collected and reported below:
Patient Arrival Time Departure Time
1 8:05am 8:45am
2 8:30am 9:15am
3 9:23am 10:26am
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