TEST BANK FOR Consumer Behavior: Buying, Having and Being 14th Edition by Michael R. Solomon , ISBN: 9780137865093 Chapters 1-15 |All Chapters Verified| Guide A+

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TEST BANK
Consumer Behavior: Buying, Having, and Being

Michael R. Solomon
14th Edition
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Consumer Behaviour: Buying, Having, and Being, Cdn. 14e (Solomon)


Chapter 1: An Introduction to Consumer Behaviour


1) In studying consumers like Gail, a college student, marketers often find it useful to learn2their i
nterests in music or clothing, how they spend their leisure time, and even their attitudes about soc
ial issues, to be able to categorize consumers according to their lifestyles. This sort of informatio
n is called:
A) core values.
B) psychographics.
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C) configurations.
D) physiognomies.
2ANSWER: B
Type: MC
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Page Ref: 2
Skill: Application
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Objective: L1-01 Consumer behaviour is a process.


2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate a
dditional sales of particular items. From2a marketer's perspective, this is:
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A) a purchase issue.
B) a post purchase issue.
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C) merchandising complexity.
D) a loss leader.
ANSWER:2 A
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

3) John is the vice2president of marketing for a local tour guide company. He2is concerned that h

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is customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
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4) The expanded view of the exchange2that includes the issues that influence2the consumer b
efore, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER:2 D
Type: MC
Page Ref: 3
Skill: Concept
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Objective: L1-01 Consumer behaviour is a process.

5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
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A) lifestyle discussion.
B) brand competition.
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C) consumption community.
D) marketplace competition.
2 ANSWER: C
Type: MC
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Page Ref: 2
Skill: Application
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Objective: L1-01 Consumer behaviour is a process.


6) If a product2succeeds in satisfying needs and is purchased over and over again, it most likely h
as attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER:2 B
Type: MC