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BUAD 332 Exam 1, business logistics exam, supply chain
management, BUAD test questions, operational strategy,
BUAD 332 answers, logistics exam 2025
a market is ___ - ANSWER-a set of actual or potential buyers of
a product or service
value proposition is - ANSWER-the set of benefits or values that
aa company promises to deliver to customer to satisfy their
needs
marketing mix (4 p's of marketing) - ANSWER-product, price,
promotion, place
customer value is - ANSWER-the customers perception of what
they want to have happen in a specific use situation, with the
help of a product or service, in order to accomplish a desired
purpose or goal.
what perspective are we defining customer value from? -
ANSWER-a customer perspective NOT a product perspective.
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customer value = - ANSWER-importance
customer satisfaction = - ANSWER-performance
five key aspects of customer value - ANSWER-tradeoff,
interaction, relative, goal driven, dynamic
tradeoff - ANSWER-(what I get) - (what I give up)= x. benefits
and sacrifices. customers objective is to maximize x for
themselves among perceived alternatives.
customer learning methods - ANSWER-customer interaction,
customer research, 3rd party customer research, secondary
reports, analyzing market trends, analyzing customer
complaints, mining customer databases to look for buying
patterns, market segments, and changes in buying patterns
customer value strategy process - ANSWER-1. identify the
value
2. choose the value
3. provide the value
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4. communicate the value
5. assess the delivered value
SBU - ANSWER-strategic business unit
Strategic Planning - ANSWER-the process of developing and
maintaining a strategic fit between the organization's goals and
capabilities and its changing marketing opportunities
strengths and weakness are ... - ANSWER-internal
opportunities and threats are... - ANSWER-external
mission statement questions - ANSWER-1. what is our
business? 2. who is our customer? 3. What do our customers
value? 4. what should our business be?
Business Portfolio - ANSWER-the collection of businesses and
products that make up the company
BUAD 332 Exam 1, business logistics exam, supply chain
management, BUAD test questions, operational strategy,
BUAD 332 answers, logistics exam 2025
a market is ___ - ANSWER-a set of actual or potential buyers of
a product or service
value proposition is - ANSWER-the set of benefits or values that
aa company promises to deliver to customer to satisfy their
needs
marketing mix (4 p's of marketing) - ANSWER-product, price,
promotion, place
customer value is - ANSWER-the customers perception of what
they want to have happen in a specific use situation, with the
help of a product or service, in order to accomplish a desired
purpose or goal.
what perspective are we defining customer value from? -
ANSWER-a customer perspective NOT a product perspective.
,2|Page
customer value = - ANSWER-importance
customer satisfaction = - ANSWER-performance
five key aspects of customer value - ANSWER-tradeoff,
interaction, relative, goal driven, dynamic
tradeoff - ANSWER-(what I get) - (what I give up)= x. benefits
and sacrifices. customers objective is to maximize x for
themselves among perceived alternatives.
customer learning methods - ANSWER-customer interaction,
customer research, 3rd party customer research, secondary
reports, analyzing market trends, analyzing customer
complaints, mining customer databases to look for buying
patterns, market segments, and changes in buying patterns
customer value strategy process - ANSWER-1. identify the
value
2. choose the value
3. provide the value
, 3|Page
4. communicate the value
5. assess the delivered value
SBU - ANSWER-strategic business unit
Strategic Planning - ANSWER-the process of developing and
maintaining a strategic fit between the organization's goals and
capabilities and its changing marketing opportunities
strengths and weakness are ... - ANSWER-internal
opportunities and threats are... - ANSWER-external
mission statement questions - ANSWER-1. what is our
business? 2. who is our customer? 3. What do our customers
value? 4. what should our business be?
Business Portfolio - ANSWER-the collection of businesses and
products that make up the company
