1
IDIS 344 Final Questions with Correct
Answers for Specific Exam Mail
aim of marketing
Ans: understand customer so well the product fits and
sells itself
7 P's of Marketing
Ans: product
promotion
price
placement
people
process
physical evidence
marketing
Pretest - Stuvia US
,2
Ans: the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners,
and society at large
marketing purpose
Ans: to generate revenue for a brand, company, or
organization. Marketing professionals and teams achieve
this through the execution of strategic digital activities
that drive traffic, qualified leads, and sales, in direct
collaboration with their sales team.
marketing focus of a manufacturer
Ans: -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market
marketing focus of a distributor
Pretest - Stuvia US
,3
Ans: -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products
important changes in sales and marketing teams
Ans: -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)
disruptors in the market
Ans: amazon, sears
how did amazon act as disruptor
Ans: start in 1996 selling books
-one of big five companies
-disrupted first retail then wholesale
-prime and 2day delivery establish new standards
how did sears act as disruptor
Pretest - Stuvia US
, 4
Ans: start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011
5 S's of distribution
Ans: Source
stock
store
sell
ship
5 S's connect
Ans: supplier and customer
information technology
Ans: ERP
CRM
Pretest - Stuvia US
IDIS 344 Final Questions with Correct
Answers for Specific Exam Mail
aim of marketing
Ans: understand customer so well the product fits and
sells itself
7 P's of Marketing
Ans: product
promotion
price
placement
people
process
physical evidence
marketing
Pretest - Stuvia US
,2
Ans: the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging
offerings that have value for customers, clients, partners,
and society at large
marketing purpose
Ans: to generate revenue for a brand, company, or
organization. Marketing professionals and teams achieve
this through the execution of strategic digital activities
that drive traffic, qualified leads, and sales, in direct
collaboration with their sales team.
marketing focus of a manufacturer
Ans: -build product/brand awareness
-build demand for the product/brand
-"sell" the product/brand to build market
marketing focus of a distributor
Pretest - Stuvia US
,3
Ans: -distinguish yourself in market
-focus of your value proposition
-more emphasis on your brand versus your products
important changes in sales and marketing teams
Ans: -covid 19 changed the game for distributors
-hybrid approach
-technology impact on sales (ecommerce, CRM)
-expand sales footprint (new customers and markets)
disruptors in the market
Ans: amazon, sears
how did amazon act as disruptor
Ans: start in 1996 selling books
-one of big five companies
-disrupted first retail then wholesale
-prime and 2day delivery establish new standards
how did sears act as disruptor
Pretest - Stuvia US
, 4
Ans: start in 1886 selling watches
-cheapest supply house
-everything available to everyone
-customer service and catalog new standards
-bankrupt in 2011
5 S's of distribution
Ans: Source
stock
store
sell
ship
5 S's connect
Ans: supplier and customer
information technology
Ans: ERP
CRM
Pretest - Stuvia US
