Anthony Lytton Jr
Bowie State University
SPM 210
Dr. Fulmore
October 03, 2023
Your First and Last Name
SPM: 303 Sport Marketing and Promotion
Assignment Title (Market Research)
Due Date (October 1, 2021)
Title (Market Research)
Indent paragraphs.
Paper needs to be 2-3 pages double-spaced. Use Calibri or Times New Roman 11 or 12 font.
File Name
LastnameFirstInitial_Market Research Assignment
ex. AndersonA_ Market Research Assignment
Purpose of Survey:
The main goal of this survey is to thoroughly investigate and analyze the complex factors that impact
the attendance patterns at the different sporting events held at Bowie State University. By carefully
analyzing these factors, the goal is to acquire a detailed understanding that will be fundamental for
creating and improving highly successful marketing strategies. Once these strategies are carefully
planned and put into action, they are expected to greatly improve attendance metrics. This will create a
livelier and captivating sporting atmosphere that strongly connects with the various stakeholders
involved in the university's sports community.
Survey Questions and Possible Responses:
What factors influence your decision to attend Bowie State University's sporting events?
Responses
Convenience/location
Ticket prices
Team performance
Promotional offers (discounts, giveaways)
Game timing (weekday/weekend, time of day)
Bowie State University
SPM 210
Dr. Fulmore
October 03, 2023
Your First and Last Name
SPM: 303 Sport Marketing and Promotion
Assignment Title (Market Research)
Due Date (October 1, 2021)
Title (Market Research)
Indent paragraphs.
Paper needs to be 2-3 pages double-spaced. Use Calibri or Times New Roman 11 or 12 font.
File Name
LastnameFirstInitial_Market Research Assignment
ex. AndersonA_ Market Research Assignment
Purpose of Survey:
The main goal of this survey is to thoroughly investigate and analyze the complex factors that impact
the attendance patterns at the different sporting events held at Bowie State University. By carefully
analyzing these factors, the goal is to acquire a detailed understanding that will be fundamental for
creating and improving highly successful marketing strategies. Once these strategies are carefully
planned and put into action, they are expected to greatly improve attendance metrics. This will create a
livelier and captivating sporting atmosphere that strongly connects with the various stakeholders
involved in the university's sports community.
Survey Questions and Possible Responses:
What factors influence your decision to attend Bowie State University's sporting events?
Responses
Convenience/location
Ticket prices
Team performance
Promotional offers (discounts, giveaways)
Game timing (weekday/weekend, time of day)
