MKT 3340 Final
Ch. 11 - Answers -
Which of the following was NOT one of the four types of analysis objectives mentioned
in your textbook? - Answers -Type II analysis
Computing the average number of dollars college students have on their credit card
balances exemplifies: - Answers -summarizing
_________________ analysis is defined as describing the data in the sample with the
use of percentages or averages. - Answers -summarization
Which of the following is appropriate when the research objective is description? -
Answers -averages
The expression of how similar respondents are to one another is referred to as
_______________. - Answers -variability
In a bar chart depicting a percentage distribution, "high variability" is noted when: -
Answers -the bars are roughly equal
What would you use to summarize a metric variable? - Answers -Mean, range, standard
deviation.
What percent of the area under the normal curve is covered by ±1.96 standard
deviations? - Answers -95
Thinking of a standard deviation and the shape of the distribution, the distribution is
"stretched out at both ends" (flat) when the standard deviation is: - Answers -high.
In XL Data Analyst, if you want to summarize a metric variable, you would select which
of the following? - Answers -click on XL Data Analyst, Summarize, select Averages
Ch. 12 - Answers -
Every sample contains information about its population and there is always some
sampling error. - Answers -True
______________________ is the act of estimating a population fact from a sample
finding. - Answers -Generalization
Which of the following is the symbol for population percentage? - Answers -π
, Generalizations are greatly influenced by the: - Answers -preponderance of evidence.
Statisticians use Greek letters to designate: - Answers -population facts or parameters.
The larger the sample, the more _______ you have when you generalize your sample
findings to the population facts. - Answers -precision
Estimating a population percentage is done when the variable is scaled as: - Answers -
categorical
A __________________ is a prediction about the population value based on prior
knowledge, assumptions, or intuition. - Answers -hypothesis
A toy store owner hypothesizes that parents spend less than $100 on toys per visit to
her store. This is: - Answers -a directional hypothesis.
When you use your XL Data Analyst to test a hypothesis about an average, you must
do which of the following? - Answers -Generalize-hypothesis test-average.
Ch. 13 - Answers -
Which of the following marketing concepts is an important reason for analyzing
differences? - Answers -market segmentation
When comparing, a categorical scale requires that the researcher compare: - Answers -
percentages.
When using XL Data Analyst to compare two mutually exclusive groups as to their
respective percentage on a category, the _________ variable is the variable on which
the groups will be compared. - Answers -target
When testing for the differences between two averages the s1 in the formula stands for:
- Answers -Standard deviation of sample 1.
__________________ significance depends on whether or not there is a managerial
application that uses the statistical difference. - Answers -Practical
ANOVA's ____________ hypothesis is that none of all possible group-to-group
averages is significantly different: that is, there is not one single significant difference
that exists between any possible pair of groups. - Answers -Null
When a researcher wants to compare the averages of several (more than two) groups
he or she should use: - Answers -analysis of variance
The word "variance" in analysis of variance: - Answers -is misleading
Ch. 11 - Answers -
Which of the following was NOT one of the four types of analysis objectives mentioned
in your textbook? - Answers -Type II analysis
Computing the average number of dollars college students have on their credit card
balances exemplifies: - Answers -summarizing
_________________ analysis is defined as describing the data in the sample with the
use of percentages or averages. - Answers -summarization
Which of the following is appropriate when the research objective is description? -
Answers -averages
The expression of how similar respondents are to one another is referred to as
_______________. - Answers -variability
In a bar chart depicting a percentage distribution, "high variability" is noted when: -
Answers -the bars are roughly equal
What would you use to summarize a metric variable? - Answers -Mean, range, standard
deviation.
What percent of the area under the normal curve is covered by ±1.96 standard
deviations? - Answers -95
Thinking of a standard deviation and the shape of the distribution, the distribution is
"stretched out at both ends" (flat) when the standard deviation is: - Answers -high.
In XL Data Analyst, if you want to summarize a metric variable, you would select which
of the following? - Answers -click on XL Data Analyst, Summarize, select Averages
Ch. 12 - Answers -
Every sample contains information about its population and there is always some
sampling error. - Answers -True
______________________ is the act of estimating a population fact from a sample
finding. - Answers -Generalization
Which of the following is the symbol for population percentage? - Answers -π
, Generalizations are greatly influenced by the: - Answers -preponderance of evidence.
Statisticians use Greek letters to designate: - Answers -population facts or parameters.
The larger the sample, the more _______ you have when you generalize your sample
findings to the population facts. - Answers -precision
Estimating a population percentage is done when the variable is scaled as: - Answers -
categorical
A __________________ is a prediction about the population value based on prior
knowledge, assumptions, or intuition. - Answers -hypothesis
A toy store owner hypothesizes that parents spend less than $100 on toys per visit to
her store. This is: - Answers -a directional hypothesis.
When you use your XL Data Analyst to test a hypothesis about an average, you must
do which of the following? - Answers -Generalize-hypothesis test-average.
Ch. 13 - Answers -
Which of the following marketing concepts is an important reason for analyzing
differences? - Answers -market segmentation
When comparing, a categorical scale requires that the researcher compare: - Answers -
percentages.
When using XL Data Analyst to compare two mutually exclusive groups as to their
respective percentage on a category, the _________ variable is the variable on which
the groups will be compared. - Answers -target
When testing for the differences between two averages the s1 in the formula stands for:
- Answers -Standard deviation of sample 1.
__________________ significance depends on whether or not there is a managerial
application that uses the statistical difference. - Answers -Practical
ANOVA's ____________ hypothesis is that none of all possible group-to-group
averages is significantly different: that is, there is not one single significant difference
that exists between any possible pair of groups. - Answers -Null
When a researcher wants to compare the averages of several (more than two) groups
he or she should use: - Answers -analysis of variance
The word "variance" in analysis of variance: - Answers -is misleading
