,TESTBANK for Contemporary Marketing , 19th
Edition Louis E. Boone
Notes
1- All Chapters are step by step.
2- We have shown you 10 pages.
3- The file contains all Appendix and Excel
sheet if it exists.
4- We have all what you need, we make
update at every time. There are many new
editions waiting you.
5- If you think you purchased the wrong file
You can contact us at every time, we can
replace it with true one.
Our email:
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
1. Production and marketing of goods and services are two basic functions that create utility.
a. True
b. False
ANSWER: True
2. Form utility refers to conversion of raw materials and components into finished goods and services.
a. True
b. False
ANSWER: True
3. An auto manufacturer creates ownership utility for its consumers by combining metal, rubber, plastic, and petroleum
products.
a. True
b. False
ANSWER: False
4. Within a business environment, the marketing function is responsible for the creation of time, place, and ownership
utility, whereas the production function creates form utility.
a. True
b. False
ANSWER: True
5. Buying an iPod generates ownership utility; however, buying a concert ticket does not.
a. True
b. False
ANSWER: False
6. Owen buys a car to drive to and from school. Owen has created ownership utility.
a. True
b. False
ANSWER: True
7. Marketing of a product begins after it hits the shelf.
a. True
b. False
ANSWER: False
8. Production orientation is a business philosophy that stresses on the importance of quantity of products rather than the
quality of products.
a. True
b. False
ANSWER: False
9. In the sales era, firms attempted to match their output to the potential number of customers who would want it.
a. True
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,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
b. False
ANSWER: True
10. A seller’s market is one in which there are more goods and services than people willing to buy them.
a. True
b. False
ANSWER: False
11. The marketing era is the successive historical outcome of the production era.
a. True
b. False
ANSWER: False
12. The marketing era is defined by a shift in focus from products and sales to satisfying a consumer’s needs.
a. True
b. False
ANSWER: True
13. The emergence of the marketing concept has resulted in companies being better able to understand their customers’
buying needs.
a. True
b. False
ANSWER: True
14. The advent of a strong buyer’s market created the need for consumer orientation by businesses.
a. True
b. False
ANSWER: True
15. The marketing concept focuses on the objective of achieving short-term profits instead of long-run success during
tough economic times.
a. True
b. False
ANSWER: False
16. It can be said that Glen Inc., a woolen products manufacturing company based in Switzerland, is a firm that uses a
market-driven strategy because it produces goods based on local customers’ experiences, needs, and preferences.
a. True
b. False
ANSWER: True
17. In the history of marketing, the fourth era, known as the social era, has given way to the fifth era, called the
relationship era.
a. True
b. False
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,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
ANSWER: False
18. A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective
of achieving long-term success.
a. True
b. False
ANSWER: True
19. The relationship era builds on the marketing era’s customer orientation by only focusing on maintaining relationships
with customers.
a. True
b. False
ANSWER: False
20. Celebrities use person marketing as a way to increase their value in the marketplace.
a. True
b. False
ANSWER: True
21. Promotional events designed to attract visitors to a particular area or to improve the image of a city, state, or nation
would be examples of event marketing.
a. True
b. False
ANSWER: False
22. Branches of the U.S. military sometimes show recruitment advertisements in cinemas featuring movies that are most
likely to attract viewers of military age. This is an example of place marketing.
a. True
b. False
ANSWER: False
23. A theater group promoting a performance to raise funds in the fight against cancer is an example of both cause
marketing and event marketing.
a. True
b. False
ANSWER: True
24. Marketing of sporting, cultural, and recreational activities to selected target markets is known as cause marketing.
a. True
b. False
ANSWER: False
25. Virtually all colleges and universities have alumni associations that publish magazines, hold reunions, and try to raise
funds. These activities constitute organization marketing.
a. True
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,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
b. False
ANSWER: True
26. The traditional view of marketing can be described as transaction-based marketing.
a. True
b. False
ANSWER: True
27. According to relationship marketing, the lifetime value of a customer should exceed the investment made by the firm
to attract and keep the customer.
a. True
b. False
ANSWER: True
28. Relationship marketing moves customers up a loyalty ladder—from new customers to regular purchasers, then to loyal
supporters of the firm and its goods and services, and finally to advocates who not only buy its products but recommend
them to others.
a. True
b. False
ANSWER: True
29. Relationship building in marketing starts with excellent customer service after purchase.
a. True
b. False
ANSWER: False
30. Mobile marketing is a term used to describe marketing messages sent via wireless technology.
a. True
b. False
ANSWER: True
31. The cost of finding new customers is far less than the cost of maintaining existing ones.
a. True
b. False
ANSWER: False
32. Compared to transaction marketing, relationship marketing relies more heavily on information technologies.
a. True
b. False
ANSWER: True
33. On average, marketing expenses account for half of the costs involved in a product.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
34. Intermediaries that may be involved in a product's movement from producer to final consumer are known as
wholesalers.
a. True
b. False
ANSWER: True
35. Manufacturers engage in risk taking when they create goods and services based on research and their belief that
consumers need them.
a. True
b. False
ANSWER: True
36. Marketing is the indirect connection between a firm and its customers.
a. True
b. False
ANSWER: False
37. Noel Pvt. Ltd. combines metal, rubber, and other components in the production of appliances. In doing so, the
company creates _____ utility.
a. ownership
b. form
c. place
d. time
ANSWER: b
38. The utility of a product or service is its:
a. want-satisfying power.
b. reusability.
c. function as a commodity.
d. design quality.
ANSWER: a
39. Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy,
Fame-us generates time and place utility by:
a. creating a nationwide advertising campaign to attract applicants.
b. launching road shows across cities and conducting talent hunts at campuses during Thanksgiving.
c. endorsing their services using famous celebrities from Hollywood.
d. opening a well-equipped studio with pre- and post-production facilities.
ANSWER: b
40. The ability to transfer title to goods or services from marketer to buyer is described as:
a. ownership utility.
b. form utility.
c. time utility.
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
d. place utility.
ANSWER: a
41. Availability of goods and services at convenient locations creates:
a. form utility.
b. time utility.
c. place utility.
d. ownership utility.
ANSWER: c
42. Creating _____ utility is the responsibility of the production function.
a. place
b. form
c. time
d. ownership
ANSWER: b
43. Banks have recently begun to install ATMs in supermarkets to address customers’ wants for instant cash when they go
shopping. What type of utility are banks creating for customers?
a. Form
b. Possession
c. Place
d. Ownership
ANSWER: c
44. The process for creating, communicating, and delivering value to the customer is called _____.
a. marketing
b. financing
c. operations
d. administration
ANSWER: a
45. The marketing philosophy summarized by the phrase “a high-quality product will sell itself” is a characteristic of the
_____ era.
a. production
b. sales
c. marketing
d. relationship
ANSWER: a
46. Which of the following factors contributed to the transition from the production era to the sales era?
a. Increased consumer demand
b. Sophisticated production techniques
c. Increase in urbanization
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
d. The Great Depression
ANSWER: b
47. A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are
constant, and the company relies on its marketing department to find customers for its output. This approach is consistent
with which era in marketing history?
a. Production era
b. Relationship era
c. Marketing era
d. Sales era
ANSWER: d
48. A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services
and that the task of personal selling and advertising is to persuade them to buy.
a. production
b. marketing
c. sales
d. relationship
ANSWER: c
49. A market in which there are more buyers for fewer goods and services is known as a:
a. seller’s market.
b. monopoly.
c. buyer’s market.
d. oligopoly.
ANSWER: a
50. A buyer’s market is characterized by:
a. more goods and services than buyers to buy them.
b. a small number of firms dominating the production of goods offered.
c. practically no competition in the marketplace.
d. a single firm producing a major share of the products or services offered.
ANSWER: a
51. The emergence of the marketing concept can best be explained by:
a. higher production levels.
b. greater sophistication in the production of goods.
c. the shift from a seller’s market to a buyer’s market.
d. a focus on product quality.
ANSWER: c
52. Assume you want to increase the number of customers by applying the marketing concept. Which of the following
strategies would be most consistent with this approach?
a. Reduce product costs
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
b. Offer more product variety than competitors
c. Target markets
d. Employ inexpensive labor
ANSWER: c
53. Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which of the following would be an
appropriate way to apply this approach?
a. Maximize production of goods
b. Focus on meeting the needs of the consumers
c. Offer more product variety than competitors
d. Produce high-quality goods
ANSWER: b
54. The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of
consumers rather than simply producing and selling products is known as:
a. customer persuasion.
b. consumer orientation.
c. aggressive marketing.
d. sales orientation.
ANSWER: b
55. The _____ is a companywide consumer orientation with the objective of achieving long-run success.
a. marketing myopia
b. exchange process
c. marketing concept
d. seller’s market
ANSWER: c
56. In the relationship era, firms focus on:
a. short-term relationships with suppliers.
b. long-term relationships with customers and suppliers.
c. short-term relationships with customers and suppliers.
d. short-term relationships with customers.
ANSWER: b
57. Which of the following is an example of person marketing?
a. A firm creating awareness of the importance of using public transport.
b. A country promoting its sightseeing spots and cuisines.
c. A mall being inaugurated by a popular commercial actor.
d. A firm promoting an inter-state soccer match.
ANSWER: c
58. Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale
Junior College. Melissa’s effort is an example of _____ marketing.
Copyright Cengage Learning. Powered by Cognero. Page 8
Edition Louis E. Boone
Notes
1- All Chapters are step by step.
2- We have shown you 10 pages.
3- The file contains all Appendix and Excel
sheet if it exists.
4- We have all what you need, we make
update at every time. There are many new
editions waiting you.
5- If you think you purchased the wrong file
You can contact us at every time, we can
replace it with true one.
Our email:
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
1. Production and marketing of goods and services are two basic functions that create utility.
a. True
b. False
ANSWER: True
2. Form utility refers to conversion of raw materials and components into finished goods and services.
a. True
b. False
ANSWER: True
3. An auto manufacturer creates ownership utility for its consumers by combining metal, rubber, plastic, and petroleum
products.
a. True
b. False
ANSWER: False
4. Within a business environment, the marketing function is responsible for the creation of time, place, and ownership
utility, whereas the production function creates form utility.
a. True
b. False
ANSWER: True
5. Buying an iPod generates ownership utility; however, buying a concert ticket does not.
a. True
b. False
ANSWER: False
6. Owen buys a car to drive to and from school. Owen has created ownership utility.
a. True
b. False
ANSWER: True
7. Marketing of a product begins after it hits the shelf.
a. True
b. False
ANSWER: False
8. Production orientation is a business philosophy that stresses on the importance of quantity of products rather than the
quality of products.
a. True
b. False
ANSWER: False
9. In the sales era, firms attempted to match their output to the potential number of customers who would want it.
a. True
Copyright Cengage Learning. Powered by Cognero. Page 1
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
b. False
ANSWER: True
10. A seller’s market is one in which there are more goods and services than people willing to buy them.
a. True
b. False
ANSWER: False
11. The marketing era is the successive historical outcome of the production era.
a. True
b. False
ANSWER: False
12. The marketing era is defined by a shift in focus from products and sales to satisfying a consumer’s needs.
a. True
b. False
ANSWER: True
13. The emergence of the marketing concept has resulted in companies being better able to understand their customers’
buying needs.
a. True
b. False
ANSWER: True
14. The advent of a strong buyer’s market created the need for consumer orientation by businesses.
a. True
b. False
ANSWER: True
15. The marketing concept focuses on the objective of achieving short-term profits instead of long-run success during
tough economic times.
a. True
b. False
ANSWER: False
16. It can be said that Glen Inc., a woolen products manufacturing company based in Switzerland, is a firm that uses a
market-driven strategy because it produces goods based on local customers’ experiences, needs, and preferences.
a. True
b. False
ANSWER: True
17. In the history of marketing, the fourth era, known as the social era, has given way to the fifth era, called the
relationship era.
a. True
b. False
Copyright Cengage Learning. Powered by Cognero. Page 2
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
ANSWER: False
18. A firm with a fully developed marketing concept is one with a company-wide consumer orientation with the objective
of achieving long-term success.
a. True
b. False
ANSWER: True
19. The relationship era builds on the marketing era’s customer orientation by only focusing on maintaining relationships
with customers.
a. True
b. False
ANSWER: False
20. Celebrities use person marketing as a way to increase their value in the marketplace.
a. True
b. False
ANSWER: True
21. Promotional events designed to attract visitors to a particular area or to improve the image of a city, state, or nation
would be examples of event marketing.
a. True
b. False
ANSWER: False
22. Branches of the U.S. military sometimes show recruitment advertisements in cinemas featuring movies that are most
likely to attract viewers of military age. This is an example of place marketing.
a. True
b. False
ANSWER: False
23. A theater group promoting a performance to raise funds in the fight against cancer is an example of both cause
marketing and event marketing.
a. True
b. False
ANSWER: True
24. Marketing of sporting, cultural, and recreational activities to selected target markets is known as cause marketing.
a. True
b. False
ANSWER: False
25. Virtually all colleges and universities have alumni associations that publish magazines, hold reunions, and try to raise
funds. These activities constitute organization marketing.
a. True
Copyright Cengage Learning. Powered by Cognero. Page 3
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
b. False
ANSWER: True
26. The traditional view of marketing can be described as transaction-based marketing.
a. True
b. False
ANSWER: True
27. According to relationship marketing, the lifetime value of a customer should exceed the investment made by the firm
to attract and keep the customer.
a. True
b. False
ANSWER: True
28. Relationship marketing moves customers up a loyalty ladder—from new customers to regular purchasers, then to loyal
supporters of the firm and its goods and services, and finally to advocates who not only buy its products but recommend
them to others.
a. True
b. False
ANSWER: True
29. Relationship building in marketing starts with excellent customer service after purchase.
a. True
b. False
ANSWER: False
30. Mobile marketing is a term used to describe marketing messages sent via wireless technology.
a. True
b. False
ANSWER: True
31. The cost of finding new customers is far less than the cost of maintaining existing ones.
a. True
b. False
ANSWER: False
32. Compared to transaction marketing, relationship marketing relies more heavily on information technologies.
a. True
b. False
ANSWER: True
33. On average, marketing expenses account for half of the costs involved in a product.
a. True
b. False
ANSWER: True
Copyright Cengage Learning. Powered by Cognero. Page 4
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
34. Intermediaries that may be involved in a product's movement from producer to final consumer are known as
wholesalers.
a. True
b. False
ANSWER: True
35. Manufacturers engage in risk taking when they create goods and services based on research and their belief that
consumers need them.
a. True
b. False
ANSWER: True
36. Marketing is the indirect connection between a firm and its customers.
a. True
b. False
ANSWER: False
37. Noel Pvt. Ltd. combines metal, rubber, and other components in the production of appliances. In doing so, the
company creates _____ utility.
a. ownership
b. form
c. place
d. time
ANSWER: b
38. The utility of a product or service is its:
a. want-satisfying power.
b. reusability.
c. function as a commodity.
d. design quality.
ANSWER: a
39. Fame-us is a talent hunt agency focusing on the youth looking to enter Hollywood. As part of their marketing strategy,
Fame-us generates time and place utility by:
a. creating a nationwide advertising campaign to attract applicants.
b. launching road shows across cities and conducting talent hunts at campuses during Thanksgiving.
c. endorsing their services using famous celebrities from Hollywood.
d. opening a well-equipped studio with pre- and post-production facilities.
ANSWER: b
40. The ability to transfer title to goods or services from marketer to buyer is described as:
a. ownership utility.
b. form utility.
c. time utility.
Copyright Cengage Learning. Powered by Cognero. Page 5
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
d. place utility.
ANSWER: a
41. Availability of goods and services at convenient locations creates:
a. form utility.
b. time utility.
c. place utility.
d. ownership utility.
ANSWER: c
42. Creating _____ utility is the responsibility of the production function.
a. place
b. form
c. time
d. ownership
ANSWER: b
43. Banks have recently begun to install ATMs in supermarkets to address customers’ wants for instant cash when they go
shopping. What type of utility are banks creating for customers?
a. Form
b. Possession
c. Place
d. Ownership
ANSWER: c
44. The process for creating, communicating, and delivering value to the customer is called _____.
a. marketing
b. financing
c. operations
d. administration
ANSWER: a
45. The marketing philosophy summarized by the phrase “a high-quality product will sell itself” is a characteristic of the
_____ era.
a. production
b. sales
c. marketing
d. relationship
ANSWER: a
46. Which of the following factors contributed to the transition from the production era to the sales era?
a. Increased consumer demand
b. Sophisticated production techniques
c. Increase in urbanization
Copyright Cengage Learning. Powered by Cognero. Page 6
,Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
d. The Great Depression
ANSWER: b
47. A company produces a high-quality product, with a maximum monthly output of 10,000 units. Production levels are
constant, and the company relies on its marketing department to find customers for its output. This approach is consistent
with which era in marketing history?
a. Production era
b. Relationship era
c. Marketing era
d. Sales era
ANSWER: d
48. A company with a _____ orientation assumes that customers will resist purchasing nonessential goods and services
and that the task of personal selling and advertising is to persuade them to buy.
a. production
b. marketing
c. sales
d. relationship
ANSWER: c
49. A market in which there are more buyers for fewer goods and services is known as a:
a. seller’s market.
b. monopoly.
c. buyer’s market.
d. oligopoly.
ANSWER: a
50. A buyer’s market is characterized by:
a. more goods and services than buyers to buy them.
b. a small number of firms dominating the production of goods offered.
c. practically no competition in the marketplace.
d. a single firm producing a major share of the products or services offered.
ANSWER: a
51. The emergence of the marketing concept can best be explained by:
a. higher production levels.
b. greater sophistication in the production of goods.
c. the shift from a seller’s market to a buyer’s market.
d. a focus on product quality.
ANSWER: c
52. Assume you want to increase the number of customers by applying the marketing concept. Which of the following
strategies would be most consistent with this approach?
a. Reduce product costs
Copyright Cengage Learning. Powered by Cognero. Page 7
, Name: Class: Date:
Chapter 01: Marketing: The Art and Science of Satisfying Customers
b. Offer more product variety than competitors
c. Target markets
d. Employ inexpensive labor
ANSWER: c
53. Indigo Ltd. wanted to increase its customers by applying the marketing concept. Which of the following would be an
appropriate way to apply this approach?
a. Maximize production of goods
b. Focus on meeting the needs of the consumers
c. Offer more product variety than competitors
d. Produce high-quality goods
ANSWER: b
54. The business philosophy incorporating the marketing concept where the focus is on satisfying the needs and wants of
consumers rather than simply producing and selling products is known as:
a. customer persuasion.
b. consumer orientation.
c. aggressive marketing.
d. sales orientation.
ANSWER: b
55. The _____ is a companywide consumer orientation with the objective of achieving long-run success.
a. marketing myopia
b. exchange process
c. marketing concept
d. seller’s market
ANSWER: c
56. In the relationship era, firms focus on:
a. short-term relationships with suppliers.
b. long-term relationships with customers and suppliers.
c. short-term relationships with customers and suppliers.
d. short-term relationships with customers.
ANSWER: b
57. Which of the following is an example of person marketing?
a. A firm creating awareness of the importance of using public transport.
b. A country promoting its sightseeing spots and cuisines.
c. A mall being inaugurated by a popular commercial actor.
d. A firm promoting an inter-state soccer match.
ANSWER: c
58. Melissa is campaigning for Janet, her friend, who is contesting for the presidency of the student council at Riverdale
Junior College. Melissa’s effort is an example of _____ marketing.
Copyright Cengage Learning. Powered by Cognero. Page 8
