LDR-202S: Reinforcing culture
1. affinity bias Also called like-likes-like, this bias refers to our tendency to gravitate toward people
similar to ourselves. That might mean hiring or promoting someone who shares
the same race, gender, age, or educational background.
2. ageism Discriminating against someone on the basis of their age. Ageism tends to affect
women more than men, and starts at younger ages.
3. attribution bias Because some people see women as less competent than men, they may under-
value their accomplishments and overvalue their mistakes.
4. beauty bias Judging people, especially women, based on how attractive you think they are is
called beauty bias. People perceived as attractive can be viewed more positively
and treated more favorably.
5. confirmation bias Confirmation bias refers to the tendency to look for or favor information that
confirms beliefs we already hold.
6. Conformity Bias Very common in group settings, this type of bias occurs when your views are
swayed or influenced by the views of others. This is similar to groupthink.
7. contrast effect This bias refers to evaluating the performance of one person in contrast to another
because you experienced the individuals either simultaneously or in close succes-
sion.
8. gender bias Preferring one gender over another or assuming that one gender is better for the
job.
9. Halo/Horns Ef- The tendency to put someone on a pedestal or think more highly of them after
fect Bias learning something impressive about them, or conversely, perceiving someone
negatively after learning something unfavorable about them.
10. Name bias When you judge a person based on their name and perceived background. This
is especially important when reviewing resumes.
1/9
, LDR-202S: Reinforcing culture
11. Weight Bias Judging a person negatively because they are larger or heavier than average.
12. 3 definitions of Trust is the belief that others act in the interest of fairness
trust and social welfare rather than their own self-interest
Trust is the willingness to accept vulnerability based upon
positive expectations about another's behavior
Trust is an expectancy held by an individual or group that
the word, promise, verbal or written statement of another
individual or group can be relied upon
13. trust triangle personal trust (commitment)
truth over time (confidence)
institutional trust and respect (respect)
14. levels of emotion- passion for mission/leader
al investment -altruism
-empowerment
-genuiness/truth
-unconditional/enduring
engagement/cohesion
-conscientious
-competent
-consistent/steadfast
-clarity
-hope
-fair
cooperation
-mutuality
-duty
2/9
1. affinity bias Also called like-likes-like, this bias refers to our tendency to gravitate toward people
similar to ourselves. That might mean hiring or promoting someone who shares
the same race, gender, age, or educational background.
2. ageism Discriminating against someone on the basis of their age. Ageism tends to affect
women more than men, and starts at younger ages.
3. attribution bias Because some people see women as less competent than men, they may under-
value their accomplishments and overvalue their mistakes.
4. beauty bias Judging people, especially women, based on how attractive you think they are is
called beauty bias. People perceived as attractive can be viewed more positively
and treated more favorably.
5. confirmation bias Confirmation bias refers to the tendency to look for or favor information that
confirms beliefs we already hold.
6. Conformity Bias Very common in group settings, this type of bias occurs when your views are
swayed or influenced by the views of others. This is similar to groupthink.
7. contrast effect This bias refers to evaluating the performance of one person in contrast to another
because you experienced the individuals either simultaneously or in close succes-
sion.
8. gender bias Preferring one gender over another or assuming that one gender is better for the
job.
9. Halo/Horns Ef- The tendency to put someone on a pedestal or think more highly of them after
fect Bias learning something impressive about them, or conversely, perceiving someone
negatively after learning something unfavorable about them.
10. Name bias When you judge a person based on their name and perceived background. This
is especially important when reviewing resumes.
1/9
, LDR-202S: Reinforcing culture
11. Weight Bias Judging a person negatively because they are larger or heavier than average.
12. 3 definitions of Trust is the belief that others act in the interest of fairness
trust and social welfare rather than their own self-interest
Trust is the willingness to accept vulnerability based upon
positive expectations about another's behavior
Trust is an expectancy held by an individual or group that
the word, promise, verbal or written statement of another
individual or group can be relied upon
13. trust triangle personal trust (commitment)
truth over time (confidence)
institutional trust and respect (respect)
14. levels of emotion- passion for mission/leader
al investment -altruism
-empowerment
-genuiness/truth
-unconditional/enduring
engagement/cohesion
-conscientious
-competent
-consistent/steadfast
-clarity
-hope
-fair
cooperation
-mutuality
-duty
2/9
