BUSI 2204 EXAM WITH VERIFIED
SOLUTIONS
PMicro-environment P- Pcorrect Panswers P-actors Pclose Pto Pthe Pcompany Pthat
Paffect Pit's Pability Pto Pserve Pcustomers
Macroenvironment P- Pcorrect Panswers P-outside Psocietal Pforces Pthat Paffect
Pmicroenv
Actors Pin Pmicro P- Pcorrect Panswers P-company, Psuppliers, Pmarketing
Pintermediaries, Pcompetitors, Ppublics, Pcustomers
Supplier Pproblems Pthat Paffect Pmarketing P- Pcorrect Panswers P-supply Pshortage,
Plabor Pstrikes, Pprice Ptrends Pof Pkey Pinputs
Marketing Pintermediaries P- Pcorrect Panswers P-firms Pthat Phelp Pthe Pcompany Pto
Ppromote, Psell, Pand Pdistribute Pits Pgoods Pto Pfinal Pbuyers
Publics P- Pcorrect Panswers P-group Pthat Phas Pan Pactual Por Ppotential Pinterest Pin
Por Pimpact Pon Pan Porganization's Pability Pto Pachieve Pits Pobjectives
, What Pare Psome Ppublics P- Pcorrect Panswers P-financial, Pmedia, Plocal, Pgeneral,
Pinternal Petc
Types Pof Pcustomer Pmarkets P- Pcorrect Panswers P-consumer, Pbusiness, Preseller,
Pgovernment, Pinternational
Forces Pin Pmacro-env P- Pcorrect Panswers P-demographic, Peconomic, Pnatural,
Ppolitical, Pcultural, Ptechnological
What Pis Pdemography? P- Pcorrect Panswers P-- Pstudy Pof Phuman Ppopulations Pin
Pterms Pof Psize, Pdensity, Plocation, Page Petc
What Pare Psome Pgenerational Pgroups? P- Pcorrect Panswers P-Baby Pboomers,
Pgen Pz, Px, Py
Baby PBoomers P- Pcorrect Panswers P-1947 P- P1965
- PActive, Paffluent
- PHurt Pby Precession
- PFinancially Pstretched
Gen PX P- Pcorrect Panswers P-1965-1976
- PTime Ppoor-service Pdependent
- PForgotten
- PFund Pretirement Pof Pboomers
Gen PY P- Pcorrect Panswers P-- PEntrepreneurial
- PHeightened Psocial Presponsibility
- PHigh Pexpectations P& Pentitlement
Gen PZ P- Pcorrect Panswers P-- PAccess Pto Pinfo
- PBrand Pconsciousness
- PTechnical
What Pchanges Pdoes Pthe Peconomic Penvironment Pmake? P- Pcorrect Panswers P-
Affect Pconsumer Ppurchasing Ppower P& Pspending
Recession P- Pcorrect Panswers P-period Pof Peconomic Pactivity Pcharacterized Pby
Pnegative Pgrowth
- Pconsumers Pconsider Pprice-value Prelationship Pbefore Pmaking Ppurchases
How Pdo Pconsumers Prespond Pto Precession? P- Pcorrect Panswers P-increase Pin
Pcoupons, Pswitch Pto Pstore Pbrands P(cost Pless Pthan Pmanufactured Pbrands)
Natural Penv P- Pcorrect Panswers P-physical Penv Pneeded Pas Pinputs Pby
Pmarketers Por Paffected Pby Pmarketing Pactivities
Trends Pin Pnatural Penv P- Pcorrect Panswers P-shortages Pof Praw Pmaterials,
Pincreased Ppollution P& Pincreases Pgov Pintervention
SOLUTIONS
PMicro-environment P- Pcorrect Panswers P-actors Pclose Pto Pthe Pcompany Pthat
Paffect Pit's Pability Pto Pserve Pcustomers
Macroenvironment P- Pcorrect Panswers P-outside Psocietal Pforces Pthat Paffect
Pmicroenv
Actors Pin Pmicro P- Pcorrect Panswers P-company, Psuppliers, Pmarketing
Pintermediaries, Pcompetitors, Ppublics, Pcustomers
Supplier Pproblems Pthat Paffect Pmarketing P- Pcorrect Panswers P-supply Pshortage,
Plabor Pstrikes, Pprice Ptrends Pof Pkey Pinputs
Marketing Pintermediaries P- Pcorrect Panswers P-firms Pthat Phelp Pthe Pcompany Pto
Ppromote, Psell, Pand Pdistribute Pits Pgoods Pto Pfinal Pbuyers
Publics P- Pcorrect Panswers P-group Pthat Phas Pan Pactual Por Ppotential Pinterest Pin
Por Pimpact Pon Pan Porganization's Pability Pto Pachieve Pits Pobjectives
, What Pare Psome Ppublics P- Pcorrect Panswers P-financial, Pmedia, Plocal, Pgeneral,
Pinternal Petc
Types Pof Pcustomer Pmarkets P- Pcorrect Panswers P-consumer, Pbusiness, Preseller,
Pgovernment, Pinternational
Forces Pin Pmacro-env P- Pcorrect Panswers P-demographic, Peconomic, Pnatural,
Ppolitical, Pcultural, Ptechnological
What Pis Pdemography? P- Pcorrect Panswers P-- Pstudy Pof Phuman Ppopulations Pin
Pterms Pof Psize, Pdensity, Plocation, Page Petc
What Pare Psome Pgenerational Pgroups? P- Pcorrect Panswers P-Baby Pboomers,
Pgen Pz, Px, Py
Baby PBoomers P- Pcorrect Panswers P-1947 P- P1965
- PActive, Paffluent
- PHurt Pby Precession
- PFinancially Pstretched
Gen PX P- Pcorrect Panswers P-1965-1976
- PTime Ppoor-service Pdependent
- PForgotten
- PFund Pretirement Pof Pboomers
Gen PY P- Pcorrect Panswers P-- PEntrepreneurial
- PHeightened Psocial Presponsibility
- PHigh Pexpectations P& Pentitlement
Gen PZ P- Pcorrect Panswers P-- PAccess Pto Pinfo
- PBrand Pconsciousness
- PTechnical
What Pchanges Pdoes Pthe Peconomic Penvironment Pmake? P- Pcorrect Panswers P-
Affect Pconsumer Ppurchasing Ppower P& Pspending
Recession P- Pcorrect Panswers P-period Pof Peconomic Pactivity Pcharacterized Pby
Pnegative Pgrowth
- Pconsumers Pconsider Pprice-value Prelationship Pbefore Pmaking Ppurchases
How Pdo Pconsumers Prespond Pto Precession? P- Pcorrect Panswers P-increase Pin
Pcoupons, Pswitch Pto Pstore Pbrands P(cost Pless Pthan Pmanufactured Pbrands)
Natural Penv P- Pcorrect Panswers P-physical Penv Pneeded Pas Pinputs Pby
Pmarketers Por Paffected Pby Pmarketing Pactivities
Trends Pin Pnatural Penv P- Pcorrect Panswers P-shortages Pof Praw Pmaterials,
Pincreased Ppollution P& Pincreases Pgov Pintervention
