Com 101 Final WSU Questions and Answers
5 elements of media
Ans: media messages, social world, audience, media industry,
technology
levels of communication
Ans: interpersonal, intrapersonal, group, mass
interpersonal communication
Ans: communication between 2 people
intrapersonal communication
Ans: communication with self
group communication
Ans: communication where one person is talking to an audience of 2 or
more people
mass communication
Ans: when an institution or individual uses technology to send a
message to a large, mixed audience, most of whose members are not
know by the sender
characteristics of communication
Ans: audience, economics, source
5 truths of media
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Ans: 1) media = essential parts of our lives
2) no mainstream media
3) everything from a margin moves to the center
4) nothing is new
5) new media is always scary
4 functions of news
Ans: 1) information
2) entertainment
3) persuasion
4) watchdog
Early findings/characteristics of media (before printing press)
Ans: hieroglyphics & carvings
ancient greek "posts"
Roman act drama
minstrels & bards
town criers
coffee house/public house
colonial press
Ans: began as pamphlets, single page, typically very biased reports on a
variety of topics
Stamp Act of 1765
Ans: 1 cent tax of any paper printed included ALL publishers
1st amendment
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Ans: congress shall make no law respecting an establishment of religion,
or prohibiting the free exercise thereof or abridging the freedom of
speech, press, assembly, and petition
penny press
Ans: in 1833 "The Sun" sold for a penny instead of 6 cents, in 2 years hit
a circulation of more than 15,000
James Bennett
Ans: began the New York Herald, and was the first to use street terms,
pushed the timeless elements of news, and others began to hate him and
started the "moral war"
yellow journalism
Ans: got its name based on "yellow kid" cartoon. called for a right of
privacy at the end of its time
Pulitzer vs. Hearst - ended by the start of the Mexican/American war
Muckrakers
Ans: Lincoln Steffens, Ida Tarbell, Upton Sinclair, Woodward & Bernstein,
Don Bolles
improvement to the printing press
Ans: demand for mass culture, literacy, and standardization of
knowledge (spelling and language) led to steam powered rotary press,
Linotype
2 big players in publishing
Ans: Pearson & Reed Elsiver
types of publishing
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