JMC 101 exam 1 Questions with Answers
cultural imperialism - -the media is influencing our world
-advertising - --advertising lowers cost of media
-the more people that watch the more expensive an AD is
-concentration of ownership - -media is owned by a small owner of corporations
-technology - --constantly changing and improving
-old media doesn't die, it adjusts
-internet is always changing
-liable - -someone has the right to sue if you use their name or plagiarize without their
permission
-how many hours a day does the average person watch a video or tv - -5 hours
-out of all advertising, what is most of the money spent on? - -television advertising
-broadcast television - --certain guidelines
-no nudity
-language
-public interest convenience and necessity clause - -broadcast license
renewed every 8 years
-What doesn't use public airways? - -cable and satellite
-Cord cutting - -people who drop cable/satellite to cut the cost and starts streaming from
computer
-who invented the TV? And when? - -Philo Farmsworth in 1920
-When did TV really take off? - -1950's
-When did cable start? - -19980's-1990's
-What happened to cable in 2009? - -The government said broadcasters have to be digital
-syndication - -the sale or licensing of material for publication or broadcasting by a
number of television stations, periodicals, etc.
-off network syndication - -program was on tv with a network then sold to another
network to be shown for re-runs
, -first run syndication - -shown on smaller stations
-How does cable get to you? - --doesn't use affiliates
-carriage fee - -negotiated price that networks charge a cable provider for their
programming
-Out of all cable options, how many channels do you use on average? - -17
-What is the biggest MSO? - -comcast
-How are TV ratings determined? - -by the number of people watching a show divided the
total number of tv households times 100
-Who is Nielson? - -best at TV rating determination
-Which demographic do advertisers crave? - -18-49 year old demographic
-What charges the most for advertising? - -Sunday night football
-time slot - -your show is only showed at a specific time
-time shifting - -record a show and watch it when you want
-binge watching - -watching a show back to back
-prime time - -when broadcasters put their shows on TV to get the biggest audience
-What time is prime time? - -8-11
-fringe time - -before and after prime time. 7-8
-What day of the week is the most watched night and which is second and least? - -Sunday
is 1st. Monday is 2nd. Saturday is the worst
-What day is advertising the biggest? - -Thursday night
-A lead in - -the show that airs before your show matters
-diversity on TV - --1950's, TV went after a broad audience
-had very little diversity
-1970's is when diversity came into play
-Public broadcast (PBS) - --costs 1.35 per person per year
-no AD's
cultural imperialism - -the media is influencing our world
-advertising - --advertising lowers cost of media
-the more people that watch the more expensive an AD is
-concentration of ownership - -media is owned by a small owner of corporations
-technology - --constantly changing and improving
-old media doesn't die, it adjusts
-internet is always changing
-liable - -someone has the right to sue if you use their name or plagiarize without their
permission
-how many hours a day does the average person watch a video or tv - -5 hours
-out of all advertising, what is most of the money spent on? - -television advertising
-broadcast television - --certain guidelines
-no nudity
-language
-public interest convenience and necessity clause - -broadcast license
renewed every 8 years
-What doesn't use public airways? - -cable and satellite
-Cord cutting - -people who drop cable/satellite to cut the cost and starts streaming from
computer
-who invented the TV? And when? - -Philo Farmsworth in 1920
-When did TV really take off? - -1950's
-When did cable start? - -19980's-1990's
-What happened to cable in 2009? - -The government said broadcasters have to be digital
-syndication - -the sale or licensing of material for publication or broadcasting by a
number of television stations, periodicals, etc.
-off network syndication - -program was on tv with a network then sold to another
network to be shown for re-runs
, -first run syndication - -shown on smaller stations
-How does cable get to you? - --doesn't use affiliates
-carriage fee - -negotiated price that networks charge a cable provider for their
programming
-Out of all cable options, how many channels do you use on average? - -17
-What is the biggest MSO? - -comcast
-How are TV ratings determined? - -by the number of people watching a show divided the
total number of tv households times 100
-Who is Nielson? - -best at TV rating determination
-Which demographic do advertisers crave? - -18-49 year old demographic
-What charges the most for advertising? - -Sunday night football
-time slot - -your show is only showed at a specific time
-time shifting - -record a show and watch it when you want
-binge watching - -watching a show back to back
-prime time - -when broadcasters put their shows on TV to get the biggest audience
-What time is prime time? - -8-11
-fringe time - -before and after prime time. 7-8
-What day of the week is the most watched night and which is second and least? - -Sunday
is 1st. Monday is 2nd. Saturday is the worst
-What day is advertising the biggest? - -Thursday night
-A lead in - -the show that airs before your show matters
-diversity on TV - --1950's, TV went after a broad audience
-had very little diversity
-1970's is when diversity came into play
-Public broadcast (PBS) - --costs 1.35 per person per year
-no AD's
