JMC 101 Exam 3 Questions with Answers
media conglomerates - -large media companies that own many other companies which
specialized in their own mediums
-frightful 5 - -google (alphabet), Facebook (meta), amazon, apple, Microsoft
-geo fencing - -digital mobile - defines locations for particular ads
- relies on our location data
- brands reach their exact audience
-talkies - -Movies with sound
-novelty entertainment - -early films
-the golden age of hollywood - -- 1930-48
- many movies created then persist and are still widely known
- did not accurately represent people and themes in america
-blaxploitation - -making black characters big and proud on the screen
-strategic communication - -purposeful use of communication by an organization to fulfill
its mission
-advertising - -any paid form of non-personal presentation and promotion of ideas, goods,
or services by an identified sponsor
-coast to coast broadcasting - -broadcasting across the entire country
-situation comedy - -a type of comedy series that features a recurring cast and set as well
as several narrative scenes; each episode establishes a situation, complicates it, develops
increasing confusion among its characters, and then resolves the complications
-cable tv - -Television signals carried to households by cable and paid by subscription.
-product placement - -marketing techniques where references to specific brands or
products are incorporated into another work
-peso - -paid, earned, shared and owned media
-why, who, where, what and how - -purpose, audience, format, message
-primary research - -the collection of first-hand data that is directly related to a firm's
needs
, -secondary research - -collection of data from second-hand sources
-demographics - -the characteristics of a population with respect to age, race, and gender.
-psychographics - -the use of psychological, sociological, and anthropological factors to
construct market segments
-geographical - -Grouping people on the basis of territory or geography
-behavioralistics - -Separating the market based on product related behavior
-integrated marketing communications - -a planning process designed to assure that all
brand contacts received by a customer or prospect for a product, service, or organization
are relevant to that person and consistent over time
-patent medicine and muckrakers - -- 1920s patent medicines
- advertised in opposition to muckrakers of journalism
-ad agencies - -Why agencies?
- At start, ad agencies broker ad space in newspapers
- Very transactional
- Manufactures are not necessarily communicators
- Allows them to outsource that function of their business
Agencies can do it all
- N.W. Ayer
- Wrote, produced and placed ads in newspapers and magazines
- Understood packaging and trademarks
-frances Getty - -- Diamonds are forever campaign
- Research - showed diamonds were perceives as for wealthy (declining) brides
- The slogan - a required part of mid-century advertising
- Publicity - wrote a column about celebrities and their large diamonds
-media releases - -official statement delivered to members of the news media for the
purpose of providing information
-cause marketing - -collaboration between a for-profit and a non-profit for a common
benefit
-nfp - -- not for profit
- tactics and strategies to amplify an organizations cause and mission, solicit donations, and
attract volunteers and supporters
-content marketing - -strategy to attract, engage and retain an audience by creating and
sharing relevant articles, videos, podcasts and other media
media conglomerates - -large media companies that own many other companies which
specialized in their own mediums
-frightful 5 - -google (alphabet), Facebook (meta), amazon, apple, Microsoft
-geo fencing - -digital mobile - defines locations for particular ads
- relies on our location data
- brands reach their exact audience
-talkies - -Movies with sound
-novelty entertainment - -early films
-the golden age of hollywood - -- 1930-48
- many movies created then persist and are still widely known
- did not accurately represent people and themes in america
-blaxploitation - -making black characters big and proud on the screen
-strategic communication - -purposeful use of communication by an organization to fulfill
its mission
-advertising - -any paid form of non-personal presentation and promotion of ideas, goods,
or services by an identified sponsor
-coast to coast broadcasting - -broadcasting across the entire country
-situation comedy - -a type of comedy series that features a recurring cast and set as well
as several narrative scenes; each episode establishes a situation, complicates it, develops
increasing confusion among its characters, and then resolves the complications
-cable tv - -Television signals carried to households by cable and paid by subscription.
-product placement - -marketing techniques where references to specific brands or
products are incorporated into another work
-peso - -paid, earned, shared and owned media
-why, who, where, what and how - -purpose, audience, format, message
-primary research - -the collection of first-hand data that is directly related to a firm's
needs
, -secondary research - -collection of data from second-hand sources
-demographics - -the characteristics of a population with respect to age, race, and gender.
-psychographics - -the use of psychological, sociological, and anthropological factors to
construct market segments
-geographical - -Grouping people on the basis of territory or geography
-behavioralistics - -Separating the market based on product related behavior
-integrated marketing communications - -a planning process designed to assure that all
brand contacts received by a customer or prospect for a product, service, or organization
are relevant to that person and consistent over time
-patent medicine and muckrakers - -- 1920s patent medicines
- advertised in opposition to muckrakers of journalism
-ad agencies - -Why agencies?
- At start, ad agencies broker ad space in newspapers
- Very transactional
- Manufactures are not necessarily communicators
- Allows them to outsource that function of their business
Agencies can do it all
- N.W. Ayer
- Wrote, produced and placed ads in newspapers and magazines
- Understood packaging and trademarks
-frances Getty - -- Diamonds are forever campaign
- Research - showed diamonds were perceives as for wealthy (declining) brides
- The slogan - a required part of mid-century advertising
- Publicity - wrote a column about celebrities and their large diamonds
-media releases - -official statement delivered to members of the news media for the
purpose of providing information
-cause marketing - -collaboration between a for-profit and a non-profit for a common
benefit
-nfp - -- not for profit
- tactics and strategies to amplify an organizations cause and mission, solicit donations, and
attract volunteers and supporters
-content marketing - -strategy to attract, engage and retain an audience by creating and
sharing relevant articles, videos, podcasts and other media
