Retailmanagement &
Instore communication
Dhr. Nauta
Kim Wittebrood 538956
Melissa Boon 537467
21-5-2014
, Inhoudsopgave
H1. Inleiding............................................................................................................................................. 2
1.1 probleemstelling............................................................................................................................ 2
1.2 Onderzoeksvraag ........................................................................................................................... 2
1.3 Methode van onderzoek ............................................................................................................... 2
1.4 Overzicht verdere inhoud .............................................................................................................. 2
H2. Hoofd- & deelvragen ......................................................................................................................... 3
H3. De Retail formules............................................................................................................................. 4
3.1 Boa C .............................................................................................................................................. 4
3.2 Vero Moda ..................................................................................................................................... 4
H4. Locatie ............................................................................................................................................... 5
4.1 Boa C .............................................................................................................................................. 5
4.2 Vero Moda ..................................................................................................................................... 5
H5. De Doelgroep .................................................................................................................................... 6
5.1 Boa C .............................................................................................................................................. 6
5.2 Vero Moda ..................................................................................................................................... 6
H6. Externe en interne Retail instrumenten ........................................................................................... 7
6.1 Externe Retail mix.......................................................................................................................... 7
6.1.1 Boa C ....................................................................................................................................... 7
6.1.2 Vero Moda .............................................................................................................................. 7
6.2 Interne Retail mix .......................................................................................................................... 8
6.2.1 Boa C ....................................................................................................................................... 8
6.2.2 Vero Moda .............................................................................................................................. 9
H7. Vormgeving Instore Communication .............................................................................................. 11
7.1 Boa C ............................................................................................................................................ 11
7.2 Vero Moda ................................................................................................................................... 12
H8. Trends ............................................................................................................................................. 14
Conclusie ............................................................................................................................................... 15
Bronnen ................................................................................................................................................. 16
Websites ............................................................................................................................................ 16
Boeken ............................................................................................................................................... 16
1
Instore communication
Dhr. Nauta
Kim Wittebrood 538956
Melissa Boon 537467
21-5-2014
, Inhoudsopgave
H1. Inleiding............................................................................................................................................. 2
1.1 probleemstelling............................................................................................................................ 2
1.2 Onderzoeksvraag ........................................................................................................................... 2
1.3 Methode van onderzoek ............................................................................................................... 2
1.4 Overzicht verdere inhoud .............................................................................................................. 2
H2. Hoofd- & deelvragen ......................................................................................................................... 3
H3. De Retail formules............................................................................................................................. 4
3.1 Boa C .............................................................................................................................................. 4
3.2 Vero Moda ..................................................................................................................................... 4
H4. Locatie ............................................................................................................................................... 5
4.1 Boa C .............................................................................................................................................. 5
4.2 Vero Moda ..................................................................................................................................... 5
H5. De Doelgroep .................................................................................................................................... 6
5.1 Boa C .............................................................................................................................................. 6
5.2 Vero Moda ..................................................................................................................................... 6
H6. Externe en interne Retail instrumenten ........................................................................................... 7
6.1 Externe Retail mix.......................................................................................................................... 7
6.1.1 Boa C ....................................................................................................................................... 7
6.1.2 Vero Moda .............................................................................................................................. 7
6.2 Interne Retail mix .......................................................................................................................... 8
6.2.1 Boa C ....................................................................................................................................... 8
6.2.2 Vero Moda .............................................................................................................................. 9
H7. Vormgeving Instore Communication .............................................................................................. 11
7.1 Boa C ............................................................................................................................................ 11
7.2 Vero Moda ................................................................................................................................... 12
H8. Trends ............................................................................................................................................. 14
Conclusie ............................................................................................................................................... 15
Bronnen ................................................................................................................................................. 16
Websites ............................................................................................................................................ 16
Boeken ............................................................................................................................................... 16
1
