1
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COMM 2000Q Exam 2 Questions and
Answers (100% Correct Answers) Already
Graded A+
The Role of Measurement [ ANS: ] Quantitative research involves
using measurement to gather data to help answer our questions
Assigning numbers to data as a way to mark characteristics of
data
Links the conceptual to the empirical
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Descriptive device and evaluative device
Numbers have no inherent value until we give them meaning
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Measurement Includes: [ ANS: ] The device or instrument used
How the device or instrument is used
The skill of the person using the device/instrument
Attributes or characteristics being measured
A process that includes everything the research does to arrive at
the numerical estimates
Why Measure Communication Phenomena? [ ANS: ]
Measurement allows us to describe things in standardized form
When variables are standardized -or operationalized- we can
make important comparisons
Comparisons among individuals
Comparisons among students using the same measure
Comparisons among similar measures
, 2
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Level of Measurement [ ANS: ] Level used to measure variables is
based on your operationalization
Four levels of measurement, arranged hierarchically
Each level has all the characteristics of the preceding level
Higher levels offer greater precision and more information about
the variable
The Levels of Measurement
Ratio (most precise) (continuous)
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Interval (continuous) (most used in communication research)
Ordinal (continuous)
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Nominal (least precise) (categorical)
Levels of Measurement: NOMINAL [ ANS: ] "In name only"
Describes the presence of absence of a characteristic or attribute
'Type-' or 'Category-' based
Minimum of 2 categories
Categories must be mutually exclusive and exhaustive
Any value impose on the categories is arbitrary - categories have
no logical rank or level
Also called 'discrete' or 'categorical'
Examples: NOMINAL [ ANS: ] Class Standing
First year
Sophomore
Junior
, 3
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Senior
Political Party Affiliation
Democrat
Republican
Independent
Libertarian
Green Party
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Other
Relationship Status
Single
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Dating
Married
Divorced
Widowed
Continuous Level Data [ ANS: ] Variables that take on or assume a
quantity, intensity, or magnitude
Values can differ in degree, amount, or frequency and
differences can be ordered on a continuum
Ordinal
Interval
Ratio
Levels of Measurement: ORDINAL [ ANS: ] "In order"
For Expert help and assignment solutions, +254707240657
COMM 2000Q Exam 2 Questions and
Answers (100% Correct Answers) Already
Graded A+
The Role of Measurement [ ANS: ] Quantitative research involves
using measurement to gather data to help answer our questions
Assigning numbers to data as a way to mark characteristics of
data
Links the conceptual to the empirical
© 2025 Assignment Expert
Descriptive device and evaluative device
Numbers have no inherent value until we give them meaning
Guru01 - Stuvia
Measurement Includes: [ ANS: ] The device or instrument used
How the device or instrument is used
The skill of the person using the device/instrument
Attributes or characteristics being measured
A process that includes everything the research does to arrive at
the numerical estimates
Why Measure Communication Phenomena? [ ANS: ]
Measurement allows us to describe things in standardized form
When variables are standardized -or operationalized- we can
make important comparisons
Comparisons among individuals
Comparisons among students using the same measure
Comparisons among similar measures
, 2
For Expert help and assignment solutions, +254707240657
Level of Measurement [ ANS: ] Level used to measure variables is
based on your operationalization
Four levels of measurement, arranged hierarchically
Each level has all the characteristics of the preceding level
Higher levels offer greater precision and more information about
the variable
The Levels of Measurement
Ratio (most precise) (continuous)
© 2025 Assignment Expert
Interval (continuous) (most used in communication research)
Ordinal (continuous)
Guru01 - Stuvia
Nominal (least precise) (categorical)
Levels of Measurement: NOMINAL [ ANS: ] "In name only"
Describes the presence of absence of a characteristic or attribute
'Type-' or 'Category-' based
Minimum of 2 categories
Categories must be mutually exclusive and exhaustive
Any value impose on the categories is arbitrary - categories have
no logical rank or level
Also called 'discrete' or 'categorical'
Examples: NOMINAL [ ANS: ] Class Standing
First year
Sophomore
Junior
, 3
For Expert help and assignment solutions, +254707240657
Senior
Political Party Affiliation
Democrat
Republican
Independent
Libertarian
Green Party
© 2025 Assignment Expert
Other
Relationship Status
Single
Guru01 - Stuvia
Dating
Married
Divorced
Widowed
Continuous Level Data [ ANS: ] Variables that take on or assume a
quantity, intensity, or magnitude
Values can differ in degree, amount, or frequency and
differences can be ordered on a continuum
Ordinal
Interval
Ratio
Levels of Measurement: ORDINAL [ ANS: ] "In order"
