IS303 Final Exam questions and verified answers
(detailed & elaborated) ACTUAL EXAM 2025 TESTS!!
Which of the following terms implies that organizations that cannot adapt to the new demands placed
on them for surviving in the information age are doomed to extinction?
Ans: digital Darwinism
Quiz Which of the following is not a reason for the explosive growth of the WWW?
Ans: digital Darwinism
Quiz Which term describes the WWW during its first few years of operation between 1991 and 2003?
Ans: Web 1.0
Quiz What is the Internet protocol web browsers use to request and display web pages using universal
resource locators?
Ans: hypertext transport protocol (HTTP)
Quiz What allows users to access the WWW?
,Ans: web browser
Quiz What does digital Darwinism imply?
Ans: Organizations that cannot adapt to the new demands placed on them for surviving in the
information age are doomed to extinction.
Quiz Which of the following is a reason for the growth of the World Wide Web?
Ans: the microcomputer revolution
advancements in networking hardware
web pages being easy to create and flexible
All of the answers are correct.
Quiz What are agents, software, or businesses that provide a trading infrastructure to bring buyers and
sellers together?
Ans: intermediaries
Quiz What is the process of collecting, analyzing and reporting aggregate data about which pages a
website visitor visits—and in what order?
Ans: clickstream analytics
Quiz What are clickstream analytics?
,Ans: the process of collecting, analyzing and reporting aggregate data about which pages a website
visitor visits—and in what order
Quiz What measures the number of people a firm can communicate with all over the world?
Ans: information reach
Quiz Mars, Inc., offers people the opportunity to order M&Ms in special colors or with customized
sayings. How would you classify Mars's ebusiness strategy?
Ans: mass customization
Quiz Amazon creates a unique recommendation listing for each customer who revisits its website. How
would you classify Amazon's ebusiness strategy?
Ans: personalization
Quiz Nike offers people the opportunity to visit its website to create running shoes in the style and color
they choose. How would you classify Nike's ebusiness strategy?
Ans: mass customization
Quiz Which of the following is an ebusiness marketing technique?
Ans: cookies
pop-up ad
banner ad
, All of the answers are correct.Correct
Quiz Which of the following is an example of a clickstream data metric?
Ans: dates and times of visits
number of customers with shopping carts
number of page views
All of the answers are correct.Correct
Quiz What are the four main types of ebusiness models?
Ans: business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
Quiz What is the ebusiness model that represents 80 percent of all online businesses and is typically
more complex, requiring greater security needs?
Ans: business-to-business
Quiz John and Jenny have been saving for two years to take their six children on a vacation to
Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had
anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set the
price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny
using?
Ans: C2B
Quiz What is the practice of artificially inflating traffic statistics for online advertisements?
(detailed & elaborated) ACTUAL EXAM 2025 TESTS!!
Which of the following terms implies that organizations that cannot adapt to the new demands placed
on them for surviving in the information age are doomed to extinction?
Ans: digital Darwinism
Quiz Which of the following is not a reason for the explosive growth of the WWW?
Ans: digital Darwinism
Quiz Which term describes the WWW during its first few years of operation between 1991 and 2003?
Ans: Web 1.0
Quiz What is the Internet protocol web browsers use to request and display web pages using universal
resource locators?
Ans: hypertext transport protocol (HTTP)
Quiz What allows users to access the WWW?
,Ans: web browser
Quiz What does digital Darwinism imply?
Ans: Organizations that cannot adapt to the new demands placed on them for surviving in the
information age are doomed to extinction.
Quiz Which of the following is a reason for the growth of the World Wide Web?
Ans: the microcomputer revolution
advancements in networking hardware
web pages being easy to create and flexible
All of the answers are correct.
Quiz What are agents, software, or businesses that provide a trading infrastructure to bring buyers and
sellers together?
Ans: intermediaries
Quiz What is the process of collecting, analyzing and reporting aggregate data about which pages a
website visitor visits—and in what order?
Ans: clickstream analytics
Quiz What are clickstream analytics?
,Ans: the process of collecting, analyzing and reporting aggregate data about which pages a website
visitor visits—and in what order
Quiz What measures the number of people a firm can communicate with all over the world?
Ans: information reach
Quiz Mars, Inc., offers people the opportunity to order M&Ms in special colors or with customized
sayings. How would you classify Mars's ebusiness strategy?
Ans: mass customization
Quiz Amazon creates a unique recommendation listing for each customer who revisits its website. How
would you classify Amazon's ebusiness strategy?
Ans: personalization
Quiz Nike offers people the opportunity to visit its website to create running shoes in the style and color
they choose. How would you classify Nike's ebusiness strategy?
Ans: mass customization
Quiz Which of the following is an ebusiness marketing technique?
Ans: cookies
pop-up ad
banner ad
, All of the answers are correct.Correct
Quiz Which of the following is an example of a clickstream data metric?
Ans: dates and times of visits
number of customers with shopping carts
number of page views
All of the answers are correct.Correct
Quiz What are the four main types of ebusiness models?
Ans: business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
Quiz What is the ebusiness model that represents 80 percent of all online businesses and is typically
more complex, requiring greater security needs?
Ans: business-to-business
Quiz John and Jenny have been saving for two years to take their six children on a vacation to
Disneyworld. They are surprised to find out that airline tickets are far more expensive than they had
anticipated. They decide to try to find cheaper tickets on Priceline, where they are allowed to set the
price they are willing to pay for the airline tickets. What form of ebusiness model are John and Jenny
using?
Ans: C2B
Quiz What is the practice of artificially inflating traffic statistics for online advertisements?
