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BUAD 332 Exam 2 Business Logistics and Supply
Chain Management Test Questions and Answers
2025/2026 Actual Exam
Winn-Dixie identifying each of their stores by location like
Destin being a resort location or another store
concentration of Jewish populations is an example of
what? - ANSWER-Local marketing
What is individual marketing? - ANSWER-Tailoring
products and marketing programs to the needs and
preferences of individual customers
Amazon sending you an email each week with products
for you to buy that is unique for just you is an example of?
- ANSWER-Individual marketing
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What is product line length? - ANSWER-The number of
items in a product line
How do you adjust line length? - ANSWER-Filling and
stretching downward, upward, and in both directions
How did Porsche hurt their brand? - ANSWER-By
stretching down and adding lower end products
What is the product fill line? - ANSWER-When there's a
gap in one product to the next (when there's an unserved
market)
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When Toyota introduced the Scion (lower price point), this
was an example of - ANSWER-Stretching down
What is a brand? - ANSWER-A name, term, sign, symbol,
or design, or a combination of them intended to identify
the goods and services of one seller or group of sellers
and to differentiate them from those of the competition.
A product's warranty would be an example of - ANSWER-
The augmented product
What advantages to buyers does branding give? -
ANSWER-Helps identify products and cue to produce
quality and consistency
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What advantages to sellers does branding give? -
ANSWER-Basis for product's quality story, provides legal
protection, and helps to segment markets
What do brands provide because of recognition? -
ANSWER-Short cuts
What is brand equity? - ANSWER-Measures the brand's
ability to capture consumer preference and loyalty, is a
valuable asset that offers many competitive advantages,
and builds strong and probable customer relationships that
result in loyal customers
BUAD 332 Exam 2 Business Logistics and Supply
Chain Management Test Questions and Answers
2025/2026 Actual Exam
Winn-Dixie identifying each of their stores by location like
Destin being a resort location or another store
concentration of Jewish populations is an example of
what? - ANSWER-Local marketing
What is individual marketing? - ANSWER-Tailoring
products and marketing programs to the needs and
preferences of individual customers
Amazon sending you an email each week with products
for you to buy that is unique for just you is an example of?
- ANSWER-Individual marketing
,2|Page
What is product line length? - ANSWER-The number of
items in a product line
How do you adjust line length? - ANSWER-Filling and
stretching downward, upward, and in both directions
How did Porsche hurt their brand? - ANSWER-By
stretching down and adding lower end products
What is the product fill line? - ANSWER-When there's a
gap in one product to the next (when there's an unserved
market)
,3|Page
When Toyota introduced the Scion (lower price point), this
was an example of - ANSWER-Stretching down
What is a brand? - ANSWER-A name, term, sign, symbol,
or design, or a combination of them intended to identify
the goods and services of one seller or group of sellers
and to differentiate them from those of the competition.
A product's warranty would be an example of - ANSWER-
The augmented product
What advantages to buyers does branding give? -
ANSWER-Helps identify products and cue to produce
quality and consistency
, 4|Page
What advantages to sellers does branding give? -
ANSWER-Basis for product's quality story, provides legal
protection, and helps to segment markets
What do brands provide because of recognition? -
ANSWER-Short cuts
What is brand equity? - ANSWER-Measures the brand's
ability to capture consumer preference and loyalty, is a
valuable asset that offers many competitive advantages,
and builds strong and probable customer relationships that
result in loyal customers
