and Supply Chain Management Test Questions and
100% Detailed Answers
Consumer-oriented marketing - ANSWER-a company
should view and organize its marketing activities from the
consumer's point of view
Innovative marketing & example in class - ANSWER-a
company should seek real product and marketing
improvements
Ex: P&G
,Sense-of-mission marketing & example in class -
ANSWER-a company should define mission in broad
social terms rather than narrow product terms
Ex: Dove exposes beauty distortion
What does S&OP stand for? - ANSWER-Sales and
Operations Planning
What is unconstrained demand - ANSWER-Demand that
is not constrained by the ability to supply
,Demand forecast - ANSWER-a projection into the future of
expected demand, given a stated set of assumptions
(unconstrained forecast)
4 types of plans - ANSWER-supply plans
Inventory plans
Demand plans
Financial plans
Plans V. Forecasts - ANSWER--Forecast comes before
plan
- forecasts are best guesses about what we think will
happen
, - plans are decisions we make about what we will actually
do
What are the different types of forecasting? - ANSWER--
forecasting level (Level of granularity that forecast is
expressed)
-forecasting time horizon (how far out into future you
forecast demand)
-forecasting time interval (how frequently you update
forecast)
What are the 3 forecasting levels - ANSWER-product
forecast