SPORTS BUSINESS EXAM'S KEY
TERMS
Innovation is the idea in the ______________? - Correct Answers -Initiative
Entrepreneurship is the Process in the _____________? - Correct Answers -Execution
Relationships + Skill + Character X Hustle = - Correct Answers -Career Savings Acount
(John Acuff)
One of the top three things they look for in interviews? - Correct Answers -Body
Language
Positioning - Correct Answers -developing a specific marketing mix to influence
potential customers' overall perception of a brand, product line, or organization in
general
Activation - Correct Answers -is the process of the execution of the elements of the
marketing mix (such as product, price, place and promotion) as a part of the marketing
process, so as to get better results and also provide greatest return on the customer
marketing investment.
engagement - Correct Answers -A term commonly used in the contemporary workplace
to summarize motivation levels
Impact measurement - Correct Answers -stands for the process of quantitatively and
qualitatively evaluating the impacts of an organization.
Dr. Anita Elberse at Harvard teaches a similar course to 3823 entitled - Correct Answers
-'Strategic Marketing in Creative Industries"
V-neck T-shirt - Correct Answers -Number 1 selling womens NFL Aparell item
Famous Sports Pioneer Bill Veeck believed in the 3C's with fans and his son still carries
on this message and value as a minor league sport manager: - Correct Answers -
Comfort, Convenience, and Cleanliness.
X-Factor - Correct Answers -Something you have that can change the game
TERMS
Innovation is the idea in the ______________? - Correct Answers -Initiative
Entrepreneurship is the Process in the _____________? - Correct Answers -Execution
Relationships + Skill + Character X Hustle = - Correct Answers -Career Savings Acount
(John Acuff)
One of the top three things they look for in interviews? - Correct Answers -Body
Language
Positioning - Correct Answers -developing a specific marketing mix to influence
potential customers' overall perception of a brand, product line, or organization in
general
Activation - Correct Answers -is the process of the execution of the elements of the
marketing mix (such as product, price, place and promotion) as a part of the marketing
process, so as to get better results and also provide greatest return on the customer
marketing investment.
engagement - Correct Answers -A term commonly used in the contemporary workplace
to summarize motivation levels
Impact measurement - Correct Answers -stands for the process of quantitatively and
qualitatively evaluating the impacts of an organization.
Dr. Anita Elberse at Harvard teaches a similar course to 3823 entitled - Correct Answers
-'Strategic Marketing in Creative Industries"
V-neck T-shirt - Correct Answers -Number 1 selling womens NFL Aparell item
Famous Sports Pioneer Bill Veeck believed in the 3C's with fans and his son still carries
on this message and value as a minor league sport manager: - Correct Answers -
Comfort, Convenience, and Cleanliness.
X-Factor - Correct Answers -Something you have that can change the game
