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SMPS CPSM - Domain 1 Terms
Questions with Answers (100% Correct Answers Goals
Answer: Measurable targets that help a firm plan how to
move forward in the direction they want.
SWOT Analysis Answer: A situational analysis that is based on
assessing the strengths, weaknesses, opportunities, and threats that
your firm faces, either as a whole or in a specific market.
Primary Research Answer: Proprietary research that you conduct
yourself
Secondary Research Answer: Research that comes from a source that is
different from the original source of the information
Quantitative Research Answer: Research of measurable properties and
their relationships
Qualitative Research Answer: Research aimed at gathering an in-depth
understanding of behavior and the reasons behind it
Exploratory Research Answer: Research the explores possibilities and
discovers new data, often through qualitative data
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Confirmatory Research Answer: Research designed to narrow down a
list of opinions and figure out which is right, typically using hard data.
Hypothesis Answer: A general or specific conjecture, typically based
on experience and working knowledge, used to guide research and/or
accepted as a highly probably outcome until proven otherwise
Evidence-Based Marketing Answer: A tool that allows one to gather
information from prospective clients and use it to develop a niche-
specific campaign for one's firm.
Ethics Answer: Values and principles that inform the standards of
conduct that marketers must follow when conducting research
Utility Answer: Approach to ethics that favors the opinion that will
bring the greatest net benefit to society as a whole
Justice Answer: Approach to ethics that emphasizes fairness - an equal
distribution of the costs and benefits among those affected by a
decision.
Rights Answer: Approach to ethics where emphasis is placed on
individual welfare rather than the consequences of a decision
© 2025 All rights reserved
SMPS CPSM - Domain 1 Terms
Questions with Answers (100% Correct Answers Goals
Answer: Measurable targets that help a firm plan how to
move forward in the direction they want.
SWOT Analysis Answer: A situational analysis that is based on
assessing the strengths, weaknesses, opportunities, and threats that
your firm faces, either as a whole or in a specific market.
Primary Research Answer: Proprietary research that you conduct
yourself
Secondary Research Answer: Research that comes from a source that is
different from the original source of the information
Quantitative Research Answer: Research of measurable properties and
their relationships
Qualitative Research Answer: Research aimed at gathering an in-depth
understanding of behavior and the reasons behind it
Exploratory Research Answer: Research the explores possibilities and
discovers new data, often through qualitative data
© 2025 All rights reserved
, 2
Confirmatory Research Answer: Research designed to narrow down a
list of opinions and figure out which is right, typically using hard data.
Hypothesis Answer: A general or specific conjecture, typically based
on experience and working knowledge, used to guide research and/or
accepted as a highly probably outcome until proven otherwise
Evidence-Based Marketing Answer: A tool that allows one to gather
information from prospective clients and use it to develop a niche-
specific campaign for one's firm.
Ethics Answer: Values and principles that inform the standards of
conduct that marketers must follow when conducting research
Utility Answer: Approach to ethics that favors the opinion that will
bring the greatest net benefit to society as a whole
Justice Answer: Approach to ethics that emphasizes fairness - an equal
distribution of the costs and benefits among those affected by a
decision.
Rights Answer: Approach to ethics where emphasis is placed on
individual welfare rather than the consequences of a decision
© 2025 All rights reserved
