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SMPS CPSM Review Questions and Correct
Answers
Qualitative Ans: Focus groups are best used to collect which type
of information?
a. research proven
b. qualitative
c. quantitative
d. historical
SWOT Analysis Ans: In a marketing plan, which of the following is
a component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies
Markets, clients, competitors, and the firm's resouces Ans: A
sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
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c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
SWOT analysis and desires of principals Ans: Target market
selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational
growth
d. political changes affecting an industry
set an overall direction for the firm's future Ans: The primary goal
of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
the quality and/or volume of business Ans: The fundamental
purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
© 2025 All rights reserved
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c. the graphic quality of their graphic materials
d. the quality and/or volume of business
Goal based Ans: Which of the following methods is optimal to all
other methods of preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection
Financial objectives Ans: Marketing plans should parallel the
firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity
50 to 70% Ans: Labor or staff costs account for what percentage of
a marketing budget?
a. 30-45%
b. 40-50%
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c. 50-70%
d. 60-80%
external perception of the firm compared to its competition Ans:
The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations
relationship building and intelligence gathering Ans: Two basic
strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new
support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising
suggest a new idea Ans: Which is the best way to develop business
with people who are extremely busy and who don't readily make
appointments with consultants?
a. ask open ended questions about their needs
© 2025 All rights reserved
SMPS CPSM Review Questions and Correct
Answers
Qualitative Ans: Focus groups are best used to collect which type
of information?
a. research proven
b. qualitative
c. quantitative
d. historical
SWOT Analysis Ans: In a marketing plan, which of the following is
a component of marketing research?
a. Objectives
b. SWOT analysis
c. Mission statement
d. Strategies
Markets, clients, competitors, and the firm's resouces Ans: A
sound marketing plan is based on:
a. the firm's staffing and ability to react to the marketplace
b. the condition of the current economy
© 2025 All rights reserved
, 2 | Page
c. markets, clients, competitors, and the firm's resources
d. the success of the firm's marketing director
SWOT analysis and desires of principals Ans: Target market
selection is most effective when based on:
a. acceptance within industry structure
b. SWOT analysis and desires of principals
c. financial potential for long term stability and organizational
growth
d. political changes affecting an industry
set an overall direction for the firm's future Ans: The primary goal
of the SWOT analysis is to:
a. write the goals and objectives of the strategic plan
b. set an overall direction for the firm's future
c. assign action items for follow-up
d. hold a brainstorming session for strategies
the quality and/or volume of business Ans: The fundamental
purpose of marketing is to improve:
a. a firm's image in comparison to competing firms
b. the perception of the firm as a leader in innovation
© 2025 All rights reserved
, 3 | Page
c. the graphic quality of their graphic materials
d. the quality and/or volume of business
Goal based Ans: Which of the following methods is optimal to all
other methods of preparing an annual marketing budget?
a. top down
b. goal based
c. percentage
d. projection
Financial objectives Ans: Marketing plans should parallel the
firm's:
a. service capabilities
b. financial objectives
c. overhead functions
d. stockholder's equity
50 to 70% Ans: Labor or staff costs account for what percentage of
a marketing budget?
a. 30-45%
b. 40-50%
© 2025 All rights reserved
, 4 | Page
c. 50-70%
d. 60-80%
external perception of the firm compared to its competition Ans:
The term position refers to the:
a. firm's perception of itself compared to its competition
b. external perception of the firm compared to its competition
c. firm's percentage of market share
d. market's response to economic fluctuations
relationship building and intelligence gathering Ans: Two basic
strategies for developing an effective client relations program are:
a. participate in professional organizations and mentoring new
support staff
b. relationship building and intelligence gathering
c. networking and critizing competitors
d. networking and advertising
suggest a new idea Ans: Which is the best way to develop business
with people who are extremely busy and who don't readily make
appointments with consultants?
a. ask open ended questions about their needs
© 2025 All rights reserved
