1|Page
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
16) On a typical day, approximately ________ % of adult
users in the United States logs on to the Internet.
A) 50
B) 60
C) 70
D) 80 - ...ANSWER...✓✓D) 80
17) Which of the following online advertising formats is
the most effective?
A) banner ads
B) rich media ads
C) video ads
D) e-mail - ...ANSWER...✓✓Video Ads
18) Which of the following online advertising formats
attracted the least amount of spending in 2013?
,2|Page
A) search
B) classifieds
C) rich media
D) e-mail - ...ANSWER...✓✓D) e-mail
19) Which of the following would you implement to collect
and analyze your company's big data?
A) data warehouse
B) Hadoop
C) SQL
D) profiling - ...ANSWER...✓✓B) Hadoop
20) Which of the following is not one of the main stages of
the online purchasing process?
A) post-purchase service and loyalty
B) awareness
C) interaction
D) browsing - ...ANSWER...✓✓D) Browsing
21) Which of the following forms of online advertising is
growing the fastest?
,3|Page
A) paid search
B) sponsorships
C) video
D) rich media - ...ANSWER...✓✓C) Video
22) If you want to determine the size of your Web site's
audience, the metric you will use for the most accurate
measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach. - ...ANSWER...✓✓B) Unique Visitors
23) In 2013, what was the approximate Internet
penetration rate for individuals that have attained less
than a high-school education?
A) 45%
B) 60%
C) 75%
D) 90% - ...ANSWER...✓✓B) 60%
, 4|Page
24) Which of the following is not one of the four main
methods advertisers use to behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of offline data
D) clickstream data - ...ANSWER...✓✓A) Nielsen Ratings
25) Search engine advertising and marketing
expenditures in 2013 were approximately:
A) $19 million.
B) $195 million.
C) $1.95 billion.
D) $19.5 billion. - ...ANSWER...✓✓D) $19.5 billion
26) Which of the following is not true about search engine
advertising?
A) Spending on search engine advertising constitutes
almost half of all online advertising spending.
B) The top three search engine providers supply over 95%
of all online searches.
C) The click-through rate for search engine marketing
has been fairly steady over the years.
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
16) On a typical day, approximately ________ % of adult
users in the United States logs on to the Internet.
A) 50
B) 60
C) 70
D) 80 - ...ANSWER...✓✓D) 80
17) Which of the following online advertising formats is
the most effective?
A) banner ads
B) rich media ads
C) video ads
D) e-mail - ...ANSWER...✓✓Video Ads
18) Which of the following online advertising formats
attracted the least amount of spending in 2013?
,2|Page
A) search
B) classifieds
C) rich media
D) e-mail - ...ANSWER...✓✓D) e-mail
19) Which of the following would you implement to collect
and analyze your company's big data?
A) data warehouse
B) Hadoop
C) SQL
D) profiling - ...ANSWER...✓✓B) Hadoop
20) Which of the following is not one of the main stages of
the online purchasing process?
A) post-purchase service and loyalty
B) awareness
C) interaction
D) browsing - ...ANSWER...✓✓D) Browsing
21) Which of the following forms of online advertising is
growing the fastest?
,3|Page
A) paid search
B) sponsorships
C) video
D) rich media - ...ANSWER...✓✓C) Video
22) If you want to determine the size of your Web site's
audience, the metric you will use for the most accurate
measurement will be:
A) page views.
B) unique visitors.
C) hits.
D) reach. - ...ANSWER...✓✓B) Unique Visitors
23) In 2013, what was the approximate Internet
penetration rate for individuals that have attained less
than a high-school education?
A) 45%
B) 60%
C) 75%
D) 90% - ...ANSWER...✓✓B) 60%
, 4|Page
24) Which of the following is not one of the four main
methods advertisers use to behaviorally target ads?
A) Nielsen ratings
B) data collected from social networks
C) integration of offline data
D) clickstream data - ...ANSWER...✓✓A) Nielsen Ratings
25) Search engine advertising and marketing
expenditures in 2013 were approximately:
A) $19 million.
B) $195 million.
C) $1.95 billion.
D) $19.5 billion. - ...ANSWER...✓✓D) $19.5 billion
26) Which of the following is not true about search engine
advertising?
A) Spending on search engine advertising constitutes
almost half of all online advertising spending.
B) The top three search engine providers supply over 95%
of all online searches.
C) The click-through rate for search engine marketing
has been fairly steady over the years.
