Fashion Merchandising Exam 3 Questions with Correct Answers Latest Update 2025/2026
How many stages are involved in the product development process? What are they? - Answers 1.
Planning a line
2. Creating the design concept
3. Developing the designs
4. Planning Production
5. Production
6. Distributing the line
Determining where the components of a garment will be purchased and/or cut and sewn is
known as: - Answers Planning Production
What new technology has now made it possible for designers to have the freedom to explore
and manipulate their designs in a relatively easy, quick, and inexpensive way? - Answers
Computer Aided Design (CAD)
Brand extension is a common technique in consumer goods marketing. It is a strategy: -
Answers A company uses a successful brand name to launch new or modified products.
Forms of publicity used by apparel firms include: - Answers Fashion shows, trade shows, press
weeks
What are some new developments in special sizes apparel sales? - Answers -Plus size, petite,
and maternity
-Vanity sizes, more available, more stylish choices, expanded offerings online, working
women/working out
The current trend in the women's apparel industry is toward: - Answers Giant apparel companies
and diversified product and price lines
Why do most apparel producers sell directly to retail stores rather than through wholesalers? -
Answers The pace of fashion in all but a few staple items is much too fast to allow for the
selling, reselling, or warehousing activities
The term used to describe a situation in which many manufacturers each produce one type of
garment in a narrow size and price is: - Answers specialization
An advantage to the retailer of private-label apparel is: - Answers The product/brand is only
found in their stores
The first ready-to-wear shops were called: - Answers Slop Shop
How many stages are involved in the product development process? What are they? - Answers 1.
Planning a line
2. Creating the design concept
3. Developing the designs
4. Planning Production
5. Production
6. Distributing the line
Determining where the components of a garment will be purchased and/or cut and sewn is
known as: - Answers Planning Production
What new technology has now made it possible for designers to have the freedom to explore
and manipulate their designs in a relatively easy, quick, and inexpensive way? - Answers
Computer Aided Design (CAD)
Brand extension is a common technique in consumer goods marketing. It is a strategy: -
Answers A company uses a successful brand name to launch new or modified products.
Forms of publicity used by apparel firms include: - Answers Fashion shows, trade shows, press
weeks
What are some new developments in special sizes apparel sales? - Answers -Plus size, petite,
and maternity
-Vanity sizes, more available, more stylish choices, expanded offerings online, working
women/working out
The current trend in the women's apparel industry is toward: - Answers Giant apparel companies
and diversified product and price lines
Why do most apparel producers sell directly to retail stores rather than through wholesalers? -
Answers The pace of fashion in all but a few staple items is much too fast to allow for the
selling, reselling, or warehousing activities
The term used to describe a situation in which many manufacturers each produce one type of
garment in a narrow size and price is: - Answers specialization
An advantage to the retailer of private-label apparel is: - Answers The product/brand is only
found in their stores
The first ready-to-wear shops were called: - Answers Slop Shop
