2.2 Campaign Planning and Implementation (CPI2 Theory)

Hanzehogeschool Groningen (Hanze)

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Communication Theory (Campaigning and Advertising etc.), Exam Preparation

College aantekeningen

Communication Theory (Campaigning and Advertising etc.), Exam Preparation
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44

januari 2022

2021/2022
A summary of the chapters of the book and the PowerPoints of the course. Covers among other things: - Integrated marketing communications - Message strategies & Creative Concept - Marketing Communication Objectives - Budgeting - Advertising General & Offline - Online Communications - Direct Marketing - Public Relations - Sponsorship - Media Planning - Pre-Testing - Campaign evaluation research - Ethics and GDPR Handwritten on the iPad using GoodNotes. Including visualisations...
marieluisabade
€5,49 Meer Info

Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021

Samenvatting

Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021
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5.0

9

58

januari 2021

2020/2021
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
clairejacklin
€7,49 Meer Info

2.2 Campaign Planning and Implementation (CPI2 Theory)

Hanzehogeschool Groningen (Hanze)

Communication Theory (Campaigning and Advertising etc.), Exam Preparation

Summary for CCPI2 Theory Campaign: Planning and Implementation 2020-2021