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Marketing Analytics

Maastricht University (UM)

Hier vind je de beste samenvattingen om te slagen voor Marketing Analytics. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Marketing Analytics - Maastricht University

  • Voordeelbundel

    Marketing Analytics - Maastricht University

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    3
    3
    mei 2020
  • This bundle includes an extended summary of the course including lectures, articles and tutorial notes, as well as two advisory reports we had to write for Verhouten and Orange County Register
  • chlomullenders
    €5,99 Meer Info
MA Assignment Advisory Report Orange County Register

  • Essay

    MA Assignment Advisory Report Orange County Register

  • Beschikbaar in een bundel
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    21
    mei 2020
    2019/2020
    Beschikbaar in een bundel
  • For the course of Marketing Analytics at Maastricht University we made an Advisory Report for the Orange County Register including a logistic regression model with validation and classification trees (CRT and CHaID) with validation.
  • chlomullenders
    €3,99 Meer Info
MA Assignment Advisory Report Verhouten

  • Essay

    MA Assignment Advisory Report Verhouten

  • Beschikbaar in een bundel
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    19
    mei 2020
    2019/2020
    Beschikbaar in een bundel
  • For the course of Marketing Analytics at Maastricht University, we had to write an advisory report for Verhouten (a chocolate company) in which we elaborated on building a statistical and dynamical model, competition, control variables as well as price elasticity.
  • chlomullenders
    €3,99 Meer Info
Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes

  • Samenvatting

    Extended Summary Marketing Analytics Course including lectures, articles and tutorial notes

  • Beschikbaar in een bundel
    5.0
    (2)
    5.0
    1
    194
    mei 2020
    2019/2020
    Beschikbaar in een bundel
  • I wrote this extended summary for my Marketing Analytics course at Maastricht University. It includes all lectures, articles (see list), and tutorial notes, which helped me to prepare for the open book exam. Article List: Koschmann & Bowman (2018). Evaluating marketplace synergies of ingredient brand alliances; Wedel & Kannan (2016). Marketing Analytics for Data-Rich Environments; Papies & van Heerde (2017). The dynamic interplay between recorded music and live concerts: the role of piracy, ...
  • chlomullenders
    €5,49 Meer Info
Summary Articles Marketing Analytics EBC4081

  • Samenvatting

    Summary Articles Marketing Analytics EBC4081

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    3
    29
    december 2017
    2017/2018
  • Summary articles Marketing Analytics EBC4081 1. Ascarza, Eva, Raghuram Iyengar, and Martin Schleicher (2016). The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment. Journal of Marketing Research, 53, 46-60. 2. Bijmolt, Tammo H.A., Harald J. van Heerde, and Rik G.M. Pieters (2005). New Empirical Generalizations on the Determinants of Price Elasticity. Journal of Marketing Research, 42 (May), 141-156. 3. Cleeren, Kathleen, Harald J. van Heerde and Ma...
  • willem0111
    €7,99 Meer Info
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