Radboud Universiteit Nijmegen (RU) • Business Administration

This summary provides a concise and structured overview of the course International Brand Management. It consists of 13 tables summarizing the core academic articles and 10 tables covering the lecture content. Each table highlights the key concepts, models, main findings, and managerial implications, offering an exam focused and easy to review reference for the full course.

De artikelen kunnen per jaar veranderen, deze zijn uitgewerkt door middel van google notes (aanrader), maar daar hoef je dus niet voor te betalen. Je betaald alleen voor de hoorcollege aantekeningen en samenvatting van de guest lectures. De hoorcolleges zijn in het engels. De artikelen in het Nederlands.

Good for practice and covers all lectures.

This document provides a complete and exam focused summary for the course Marketing and Innovation MAN MMA026 written in 2026. All 21 mandatory exam articles are condensed into one clear table per article, each capturing the key concepts, mechanisms, findings, and implications required for the exam. For articles that include a relevant conceptual model, the full model is added to support understanding of relationships and logic. In addition, all lectures are summarized into concise and st...

A good comprehensive summary that covers all topics discussed in the lectures

A simplified full summary for each lecture. Perfect for studying.

Notes on the 5th lecture of Global Value Chains (MAN-BCU2054)+ a summary of the article from Harvard Business Review you had to read beforehand (When your contract manufacturer becomes you competitor).

Notes on lecture 3 of Global Value Chains (MAN-BCU2054), including the guest lecture from Shell

Een samenvatting van het boek Qualitative Research in Organisations, Inge Bleijenbergh - Monic Lansu - Marloes van Engen hoofdstuk 1 t/m 8

Comprehensive Summary for "Principles of Business & Management" (3rd Edition by Oliver Laasch) Get everything you need for your exam! This concise yet detailed summary covers the key topics, definitions, and important figures from Chapters 1–10 and 13–15. Designed for quick understanding and effective revision, it provides clear explanations, visual aids, images, graphs, and figures to help you grasp complex concepts effortlessly. Good for students who want a complete overview an...