Services Marketing

TiasNimbas Business School (TIAS)

Hier vind je de beste samenvattingen om te slagen voor Services Marketing. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

Jochen Wirtz, Christopher H. Lovelock

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Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14
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3.7

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maart 2017

2016/2017
Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock 2016 Eighth edition World Scientific Summary of chapters 1 to 14
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