Consumer Behavior 6314M0159Y (6314M0159Y)

Universiteit van Amsterdam (UvA)

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Consumer Behavior UvA 6314M0159Y
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december 2018

2018/2019
This is a summary of Consumer Behavior of the Business Administration master Marketing in a Digital Age, written in semester 1, 2018. It is a summary of all the lecture notes including a summary of all the articles. It is a neat summary explaining the core of each article and its main results instead of explaining the methods used. It is placed in a logical order using some colors to show the interlinkages between concepts and articles.
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Consumer Behavior 6314M0159Y (6314M0159Y)

Universiteit van Amsterdam (UvA)

Consumer Behavior UvA 6314M0159Y