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Digital Marketing

Vrije Universiteit Amsterdam (VU)

Hier vind je de beste samenvattingen om te slagen voor Digital Marketing. Er zijn o.a. samenvattingen, aantekeningen en oefenvragen beschikbaar.

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Digital marketing summary lectures VU

  • College aantekeningen

    Digital marketing summary lectures VU

  • -
    -
    1
    96
    mei 2024
    2023/2024
  • Aantekeningen lectures en samenvatting artikelen + werkcolleges (alles wat je moet leren voor het digital marketing tentamen)
  • jipverlaat
    €8,96 Meer Info
Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • Samenvatting

    Digital Marketing and Technology - All Lectures and Articles - 2019 - Vrije Universiteit - Msc.

  • 4.7
    (3)
    4.7
    20
    72
    april 2020
    2019/2020
  • This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6
  • danobasch96
    €13,48 Meer Info
Summary of the article "Marketing analytics for data-rich environments"

  • Samenvatting

    Summary of the article "Marketing analytics for data-rich environments"

  • 4.0
    (2)
    4.0
    14
    3
    november 2018
    2018/2019
  • This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
  • Rickdelaat
    €3,49 Meer Info
Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • Samenvatting

    Summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences"

  • 2.0
    (1)
    2.0
    5
    4
    november 2018
    2018/2019
  • This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
  • Rickdelaat
    €3,49 Meer Info
Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

  • Samenvatting

    Summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability"

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    4
    4
    november 2018
    2018/2019
  • This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
  • Rickdelaat
    €3,49 Meer Info
Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

  • Samenvatting

    Summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows"

  • 4.0
    (1)
    4.0
    2
    3
    november 2018
    2018/2019
  • This is a summary of the article "How does web personalization create value for online retailers? Lower cash flow volatility or enhanced cash flows" of Kalaignanam, Kushwaha and Rajavi (2018)
  • Rickdelaat
    €3,49 Meer Info
Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"

  • Samenvatting

    Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"

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    2
    5
    november 2018
    2018/2019
  • This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
  • Rickdelaat
    €3,49 Meer Info
Summary of the article "Toward a three-dimensional framework for omni-channel"

  • Samenvatting

    Summary of the article "Toward a three-dimensional framework for omni-channel"

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    2
    4
    november 2018
    2018/2019
  • This is a summary of the article "Toward a three-dimensional framework for omni-channel" of Saghiri, Wilding, Mena, and Bourlakis (2017)
  • Rickdelaat
    €3,49 Meer Info
Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"

  • Samenvatting

    Summary of the article "Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective"

  • -
    -
    2
    3
    november 2018
    2018/2019
  • This is a summary of the article "Is augmented reality technology an effective tool for e-commerce?" of Yim, Chu and Sauer (2017)
  • Rickdelaat
    €3,49 Meer Info
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