BN301

Amity university kolkata

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Case Study: Zomato's Strategic Pivot to Quick-Commerce & Profitability Analysis (2026 Update)
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16

januari 2026

2025/2026

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This comprehensive research case study provides an in-depth strategic and financial analysis of Zomato Limited and its high-stakes pivot to Quick-Commerce (Q-Commerce) via Blinkit. Updated for the 2026 fiscal year, this document serves as a "masterclass" for students and researchers in Strategic Management, Corporate Finance, and Business Ethics. As Zomato transitions from a food aggregator to a diversified digital ecosystem (under the "Eternal" banner), this case study explores w...
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