Marketing and Human Resources

AQA

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AQA Business – Marketing & Human Resources Theme 2 – Exam-Friendly Revision Notes

Summary

AQA Business – Marketing & Human Resources Theme 2 – Exam-Friendly Revision Notes
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November 2025

2025/2026
Full Theme 2 revision notes for AQA A-Level Business covering Marketing and Human Resources. Clear, concise, and exam-focused, these notes include: • Marketing: Market research, Marketing Mix (4Ps), Market Segmentation, Branding, Customer Relationship Management (CRM) • Human Resources: HR objectives, Organisational Structures, Recruitment & Selection, Training, Motivation theories (Maslow, Herzberg, Taylor), Performance & Appraisal, Industrial Relations Perfect for students who want...
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Marketing and Human Resources

AQA

AQA Business – Marketing & Human Resources Theme 2 – Exam-Friendly Revision Notes