IB Business Management Topic 4. Marketing

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IB Business Management HL - Topic 4. Marketing

Samenvatting

IB Business Management HL - Topic 4. Marketing
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23

oktober 2021

2021/2022
The following document contains summarised notes taken on Topic 4. Marketing. This includes: 4.1 The role of marketing, 4.2 Marketing planning (including introduction to the four P's), 4.3 Sales forecasting (HL), 4.4 market research, The four Ps (product, price, promotion, place), 4.6 The extended marketing mix of seven Ps (HL) and 4.7 International marketing (HL).
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IB Business Management Topic 4. Marketing

Bachillerato

IB Business Management HL - Topic 4. Marketing